Market strategy renewal as a dynamic incremental process
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References listed on IDEAS
- Stevens, Eric & Dimitriadis, Sergios, 2004. "New service development through the lens of organisational learning: evidence from longitudinal case studies," Journal of Business Research, Elsevier, vol. 57(10), pages 1074-1084, October.
- repec:cup:apsrev:v:89:y:1995:i:04:p:819-840_09 is not listed on IDEAS
- Walfisz, Martin & Zackariasson, Peter & Wilson, Timothy L., 2006. "Real-time strategy: Evolutionary game development," Business Horizons, Elsevier, vol. 49(6), pages 487-498.
- Orton, James Douglas, 1997. "From inductive to iterative grounded theory: Zipping the gap between process theory and process data," Scandinavian Journal of Management, Elsevier, vol. 13(4), pages 419-438, December.
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- Martin-Rios, Carlos & Parga-Dans, Eva, 2016. "Service response to economic decline: Innovation actions for achieving strategic renewal," Journal of Business Research, Elsevier, vol. 69(8), pages 2890-2900.
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KeywordsIncrementalism; Muddling through; Market strategy; Renewal process;
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