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Un effet modérateur des processus cognitifs de l'entrepreneur sur les opportunités d'affaires situées dans l'espace géographique

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  • Serge Lenga

    (ERSICOM - Equipe de Recherche sur les Systèmes d'Information et de Communication des Organisations et des Medias - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon, CEREGE - Centre de Recherche en Gestion et Entrepreneuriat - UMNG - Université Marien Ngouabi [Brazzaville])

Abstract

The process of business creation is based on the initiatives of the contractor seen as the main actor interactions located heart of the business community. It determines the selection of the environment in which it wants to develop business opportunities identified. This approach assumes that the entrepreneur adapts its behavior based on the perception and interpretation of business opportunities he finds in his environment, from his own cognitive abilities. Seizing opportunities thus appears as a process of cognitive construction that involves the dimensions of the geo-environmental space. We explore the logic of this construction and we offer an interpretation of this scene for the period from 2001 to 2009 on the register of companies created and stored in the Congolese national statistics.

Suggested Citation

  • Serge Lenga, 2013. "Un effet modérateur des processus cognitifs de l'entrepreneur sur les opportunités d'affaires situées dans l'espace géographique," Working Papers hal-00832027, HAL.
    • Handle: RePEc:hal:wpaper:hal-00832027
    Note: View the original document on HAL open archive server: https://hal.science/hal-00832027
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    Keywords

    Spatial Cognition; Cluster; Business opportunity; Geography; Cognition Spatiale; Environnement; Opportunités d'affaires; Géographie;
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