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Maps For Managers: Where Are We? Where Do We Go From Here?

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  • C. Marlene Fiol
  • Anne Sigismund Huff

Abstract

Research on managerial cognition in genetal, and on cognitive mapping in particular, is receving a great deal of attention in Europe and the US, but the work being done is currently disparate and loosely coupled. Furthermor, the development of maps as a decision aid has tended to focus on specific sub‐areas of cognition. In this article we argue that the broad strategic concerns of managers require a portfolio of different kinds of cognitive maps. The interactions among these maps are as important as the functions of each one separately. We develop a framework for classifying cognitice maps and argue for the importance of managing multiple maps.

Suggested Citation

  • C. Marlene Fiol & Anne Sigismund Huff, 1992. "Maps For Managers: Where Are We? Where Do We Go From Here?," Journal of Management Studies, Wiley Blackwell, vol. 29(3), pages 267-285, May.
    • Handle: RePEc:bla:jomstd:v:29:y:1992:i:3:p:267-285
    DOI: 10.1111/j.1467-6486.1992.tb00665.x
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