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My bibliography Save this articleA naturological approach to marketing exchanges: Implications for the bottom of the pyramid
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- Raja Usman Khalid & Stefan Seuring, 2019. "Analyzing Base-of-the-Pyramid Research from a (Sustainable) Supply Chain Perspective," Journal of Business Ethics, Springer, vol. 155(3), pages 663-686, March.
- Beninger, Stefanie & Francis, June N.P., 2022. "Resources for business resilience in a COVID-19 world: A community-centric approach," Business Horizons, Elsevier, vol. 65(2), pages 227-238.
- Corus, Canan & Ozanne, Julie L., 2012. "Stakeholder engagement: Building participatory and deliberative spaces in subsistence markets," Journal of Business Research, Elsevier, vol. 65(12), pages 1728-1735.
- Christopher P. Blocker & Kenneth C. Manning & Carlos A. Trujillo, 2023. "Beyond radical affordability in the base of the pyramid: The role of consumer self‐confidence in product acceptance," Journal of Consumer Affairs, Wiley Blackwell, vol. 57(1), pages 619-647, January.
- Silvius Stanciu & Cezar Bichescu & Alexandru Căpățînă & George-Bogdan Drăgan & Andrei-Mirel Florea, 2018. "Enablers and inhibitors of collaborative network development in organic food industry: A fuzzy set qualitative comparative analysis (fsQCA)," Contemporary Economics, University of Economics and Human Sciences in Warsaw., vol. 12(4), December.
- Rebecca Hamilton & Debora Thompson & Sterling Bone & Lan Nguyen Chaplin & Vladas Griskevicius & Kelly Goldsmith & Ronald Hill & Deborah Roedder John & Chiraag Mittal & Thomas O’Guinn & Paul Piff & Car, 2019. "The effects of scarcity on consumer decision journeys," Journal of the Academy of Marketing Science, Springer, vol. 47(3), pages 532-550, May.
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Keywords
Subsistence marketplaces Base of the pyramid Stakeholder theory Naturological approach;Statistics
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