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Refuting fear in heuristics and in recycling promotion

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  • Meneses, Gonzalo Díaz

Abstract

This paper deals with emotions in order to demonstrate that recycling behavior is associated more with positive emotions than with cognitions. The resulting model displays a marked contrast to the classic cognitive paradigm in the sense that this perspective highlights the idea that consumers act on the basis of their affective reactions, with cognitive factors playing a minor role. In addition, showing alternative routes to achieve both recycling involvement and behavior depending on both the emotional and cognitive characteristics of individuals within the hedonic process.

Suggested Citation

  • Meneses, Gonzalo Díaz, 2010. "Refuting fear in heuristics and in recycling promotion," Journal of Business Research, Elsevier, vol. 63(2), pages 104-110, February.
    • Handle: RePEc:eee:jbrese:v:63:y:2010:i:2:p:104-110
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    References listed on IDEAS

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    1. Hornik, Jacob & Cherian, Joseph & Madansky, Michelle & Narayana, Chem, 1995. "Determinants of recycling behavior: A synthesis of research results," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 24(1), pages 105-127.
    2. Kok, Gerjo & Siero, Sjef, 1985. "Tin recycling: Awareness, comprehension, attitude, intention and behavior," Journal of Economic Psychology, Elsevier, vol. 6(2), pages 157-173, June.
    3. Zaichkowsky, Judith Lynne, 1985. "Measuring the Involvement Construct," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 12(3), pages 341-352, December.
    4. Westbrook, Robert A & Oliver, Richard L, 1991. "The Dimensionality of Consumption Emotion Patterns and Consumer Satisfaction," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(1), pages 84-91, June.
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