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Culture, product type, and price influences on consumer purchase intention to buy personalized products online

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  • Moon, Junyean
  • Chadee, Doren
  • Tikoo, Surinder

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  • Moon, Junyean & Chadee, Doren & Tikoo, Surinder, 2008. "Culture, product type, and price influences on consumer purchase intention to buy personalized products online," Journal of Business Research, Elsevier, vol. 61(1), pages 31-39, January.
    • Handle: RePEc:eee:jbrese:v:61:y:2008:i:1:p:31-39
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    8. B. P. S. Murthi & Sumit Sarkar, 2003. "The Role of the Management Sciences in Research on Personalization," Management Science, INFORMS, vol. 49(10), pages 1344-1362, October.
    9. Gentry, James W. & Jun, Sunkyu & Tansuhai, Patriya, 1995. "Consumer acculturation processes and cultural conflict : How generalizable is a North American model for marketing globally?," Journal of Business Research, Elsevier, vol. 32(2), pages 129-139, February.
    10. James P Neelankavil & Anil Mathur & Yong Zhang, 2000. "Determinants of Managerial Performance: A Cross-Cultural Comparison of the Perceptions of Middle-Level Managers in Four Countries," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 31(1), pages 121-140, March.
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