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Primary influences of environmental uncertainty on promotions budget allocation and performance: A cross-country study of retail advertisers

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  • Fam, Kim-Shyan
  • Yang, Zhilin

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  • Fam, Kim-Shyan & Yang, Zhilin, 2006. "Primary influences of environmental uncertainty on promotions budget allocation and performance: A cross-country study of retail advertisers," Journal of Business Research, Elsevier, vol. 59(2), pages 259-267, February.
    • Handle: RePEc:eee:jbrese:v:59:y:2006:i:2:p:259-267
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    1. Danny Miller & Peter H. Friesen, 1982. "Innovation in conservative and entrepreneurial firms: Two models of strategic momentum," Strategic Management Journal, Wiley Blackwell, vol. 3(1), pages 1-25, January.
    2. Nair, Suresh K. & Tarasewich, Peter, 2003. "A model and solution method for multi-period sales promotion design," European Journal of Operational Research, Elsevier, vol. 150(3), pages 672-687, November.
    3. Roy L. Simerly & Mingfang Li, 2000. "Environmental dynamism, capital structure and performance: a theoretical integration and an empirical test," Strategic Management Journal, Wiley Blackwell, vol. 21(1), pages 31-49, January.
    4. Frank T. Paine & Carl R. Anderson, 1977. "Contingencies Affecting Strategy Formulation And Effectiveness: An Empirical Study," Journal of Management Studies, Wiley Blackwell, vol. 14(2), pages 147-158, May.
    5. Robert M. Grant, 1996. "Prospering in Dynamically-Competitive Environments: Organizational Capability as Knowledge Integration," Organization Science, INFORMS, vol. 7(4), pages 375-387, August.
    6. Donald C. Hambrick, 1981. "Specialization Of Environmental Scanning Activities Among Upper Level Executives," Journal of Management Studies, Wiley Blackwell, vol. 18(3), pages 299-320, July.
    7. John E. Prescott & Ajay K. Kohli & N. Venkatraman, 1986. "The market share‐profitability relationship: An empirical assessment of major assertions and contradictions," Strategic Management Journal, Wiley Blackwell, vol. 7(4), pages 377-394, July.
    8. Inman, J Jeffrey & McAlister, Leigh & Hoyer, Wayne D, 1990. "Promotion Signal: Proxy for a Price Cut?," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(1), pages 74-81, June.
    9. Cynthia A. Montgomery & Birger Wernerfelt, 1991. "Sources of Superior Performance: Market Share Versus Industry Effects in the U.S. Brewing Industry," Management Science, INFORMS, vol. 37(8), pages 954-959, August.
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    Cited by:

    1. Böhm, Robert & Letmathe, Peter & Schinner, Matthias, 2023. "The monetary value of competencies: A novel method and case study in smart manufacturing," Technological Forecasting and Social Change, Elsevier, vol. 189(C).
    2. Chatterjee, Lagnajita & Feng, Cong & Nakata, Cheryl & Sivakumar, K., 2023. "The environmental turbulence concept in marketing: A look back and a look ahead," Journal of Business Research, Elsevier, vol. 161(C).
    3. Swoboda, Bernhard & Morbe, Lukas & Hirschmann, Johannes, 2018. "International strategy’s effects on retailers’ local implementation and performance," International Business Review, Elsevier, vol. 27(3), pages 642-653.
    4. Clemens Koob, 2021. "Determinants of content marketing effectiveness: Conceptual framework and empirical findings from a managerial perspective," PLOS ONE, Public Library of Science, vol. 16(4), pages 1-25, April.

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