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Primary influences of environmental uncertainty on promotions budget allocation and performance: A cross-country study of retail advertisers

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  • Fam, Kim-Shyan
  • Yang, Zhilin

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  • Fam, Kim-Shyan & Yang, Zhilin, 2006. "Primary influences of environmental uncertainty on promotions budget allocation and performance: A cross-country study of retail advertisers," Journal of Business Research, Elsevier, vol. 59(2), pages 259-267, February.
    • Handle: RePEc:eee:jbrese:v:59:y:2006:i:2:p:259-267
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    1. Danny Miller & Peter H. Friesen, 1982. "Innovation in conservative and entrepreneurial firms: Two models of strategic momentum," Strategic Management Journal, Wiley Blackwell, vol. 3(1), pages 1-25, January.
    2. Nair, Suresh K. & Tarasewich, Peter, 2003. "A model and solution method for multi-period sales promotion design," European Journal of Operational Research, Elsevier, vol. 150(3), pages 672-687, November.
    3. Roy L. Simerly & Mingfang Li, 2000. "Environmental dynamism, capital structure and performance: a theoretical integration and an empirical test," Strategic Management Journal, Wiley Blackwell, vol. 21(1), pages 31-49, January.
    4. Frank T. Paine & Carl R. Anderson, 1977. "Contingencies Affecting Strategy Formulation And Effectiveness: An Empirical Study," Journal of Management Studies, Wiley Blackwell, vol. 14(2), pages 147-158, May.
    5. Robert M. Grant, 1996. "Prospering in Dynamically-Competitive Environments: Organizational Capability as Knowledge Integration," Organization Science, INFORMS, vol. 7(4), pages 375-387, August.
    6. Donald C. Hambrick, 1981. "Specialization Of Environmental Scanning Activities Among Upper Level Executives," Journal of Management Studies, Wiley Blackwell, vol. 18(3), pages 299-320, July.
    7. John E. Prescott & Ajay K. Kohli & N. Venkatraman, 1986. "The market share‐profitability relationship: An empirical assessment of major assertions and contradictions," Strategic Management Journal, Wiley Blackwell, vol. 7(4), pages 377-394, July.
    8. Inman, J Jeffrey & McAlister, Leigh & Hoyer, Wayne D, 1990. "Promotion Signal: Proxy for a Price Cut?," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(1), pages 74-81, June.
    9. Cynthia A. Montgomery & Birger Wernerfelt, 1991. "Sources of Superior Performance: Market Share Versus Industry Effects in the U.S. Brewing Industry," Management Science, INFORMS, vol. 37(8), pages 954-959, August.
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    Cited by:

    1. Böhm, Robert & Letmathe, Peter & Schinner, Matthias, 2023. "The monetary value of competencies: A novel method and case study in smart manufacturing," Technological Forecasting and Social Change, Elsevier, vol. 189(C).
    2. Chatterjee, Lagnajita & Feng, Cong & Nakata, Cheryl & Sivakumar, K., 2023. "The environmental turbulence concept in marketing: A look back and a look ahead," Journal of Business Research, Elsevier, vol. 161(C).
    3. Swoboda, Bernhard & Morbe, Lukas & Hirschmann, Johannes, 2018. "International strategy’s effects on retailers’ local implementation and performance," International Business Review, Elsevier, vol. 27(3), pages 642-653.
    4. Clemens Koob, 2021. "Determinants of content marketing effectiveness: Conceptual framework and empirical findings from a managerial perspective," PLOS ONE, Public Library of Science, vol. 16(4), pages 1-25, April.
    5. Łukasz KUŹMIŃSKI & Zdzisław KES & Yuriy BILAN & Tomasz NOREK & Marcin RABE & Katarzyna WIDERA & Agnieszka ŁOPATKA & Dalia STREIMIKIENE, 2024. "Variance and Deviations in the Budgets of Regional Enterprises as an Element of Risk Measurement in the Probabilistic Model," Journal for Economic Forecasting, Institute for Economic Forecasting, vol. 0(3), pages 120-139, October.

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