Measuring nonprofit marketing strategy performance: the case of museum stores
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References listed on IDEAS
- Slater, Stanley F. & Olson, Eric M. & Reddy, Venkateshwar K., 1997. "Strategy-based performance measurement," Business Horizons, Elsevier, vol. 40(4), pages 37-44.
- Sheth, Jagdish N. & Sisodia, Rajendra S., 2002. "Marketing productivity: issues and analysis," Journal of Business Research, Elsevier, vol. 55(5), pages 349-362, May.
- Morgan, Neil A. & Clark, Bruce H. & Gooner, Rich, 2002. "Marketing productivity, marketing audits, and systems for marketing performance assessment: integrating multiple perspectives," Journal of Business Research, Elsevier, vol. 55(5), pages 363-375, May.
- Kumar, V. & Karande, Kiran, 2000. "The Effect of Retail Store Environment on Retailer Performance," Journal of Business Research, Elsevier, vol. 49(2), pages 167-181, August.
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- Lefroy, Kathryn & Tsarenko, Yelena, 2014. "Dependence and effectiveness in the nonprofit-corporate alliance: The mediating effect of objectives achievement," Journal of Business Research, Elsevier, vol. 67(9), pages 1959-1966.
- Morgan Miles & Martie-Louise Verreynne & Belinda Luke, 2014. "Social Enterprises and the Performance Advantages of a Vincentian Marketing Orientation," Journal of Business Ethics, Springer, vol. 123(4), pages 549-556, September.
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- repec:eee:jbrese:v:85:y:2018:i:c:p:386-395 is not listed on IDEAS
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