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Maximising sustainable performance: Integrating servitisation innovation into green sustainable supply chain management under the influence of governance and Industry 4.0

Author

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  • Alkaraan, Fadi
  • Elmarzouky, Mahmoud
  • Lopes de Sousa Jabbour, Ana Beatriz
  • Chiappetta Jabbour, Charbel Jose
  • Gulko, Nadia

Abstract

This study investigates the critical pillars of corporate transformation towards a green servitisation-oriented business model (GS-OBM) and environmental, social, and governance (ESG) performance. This study integrates multiple theoretical lenses rooted in resource-based theory (RBT). We empirically examine the interdependencies between green servitisation innovation, green sustainable supply chain management (GSSCM) practices, Industry 4.0, technology adoption, and corporate governance structure. This study uses a mixed-methods research paradigm and multiple datasets from the UK Innovation Survey (UKIS) 2021. The empirical study is based on FTSE companies listed on the London Stock Exchange over the period (2012–2021) with 1580 firm-years observation and extracts from corporate annual reports. We find that Industry 4.0 technology adoption facilitates the integration of green servitisation innovation strategies into GSSCM. Further, the synergic effects of corporate governance structure and Industry 4.0 technologies strengthen the nexus between green servitisation innovation trajectories and GSCCM practices towards GS-OBM and ESG performance. Our results add to the empirical evidence on the complementarities between the key pillars that reinforce GS-OBM and ESG performance. The findings of this study offer insights into the contextual factors surrounding radical innovation trajectories and their impacts on GSSCM practices and corporate transformation towards GS-OBM in the UK context. The results have managerial and theoretical implications based on a holistic perspective and can be adopted by other boardrooms as a benchmark approach to corporate transformation towards GSSCM and GS-OBM to maximise ESG performance.

Suggested Citation

  • Alkaraan, Fadi & Elmarzouky, Mahmoud & Lopes de Sousa Jabbour, Ana Beatriz & Chiappetta Jabbour, Charbel Jose & Gulko, Nadia, 2025. "Maximising sustainable performance: Integrating servitisation innovation into green sustainable supply chain management under the influence of governance and Industry 4.0," Journal of Business Research, Elsevier, vol. 186(C).
    • Handle: RePEc:eee:jbrese:v:186:y:2025:i:c:s0148296324005332
    DOI: 10.1016/j.jbusres.2024.115029
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    2. Yutong Sun & Meili Zhang & Jingping Chang & Chenggang Wang, 2025. "Unpacking Boundary-Spanning Search and Green Innovation for Sustainability: The Role of AI Capabilities in the Chinese Manufacturing Industry," Sustainability, MDPI, vol. 17(14), pages 1-26, July.
    3. Yuetao Yang & Bushra Tufail & YunQian Zhang & Aisha Khan, 2026. "Linking strategic green supply chain practices, upcycling, and innovation with sustainable entrepreneurship: the role of green leadership in construction industry," International Entrepreneurship and Management Journal, Springer, vol. 22(1), pages 1-20, March.
    4. Alharbi, Samar S. & Tabash, Mosab I. & Farooq, Umar & Issa, Suzan Sameer, 2025. "How does climate policy uncertainty determine green innovation adoption? New perspectives from the BRICS," The Journal of Economic Asymmetries, Elsevier, vol. 31(C).
    5. Deepak Sharma & Naveen Virmani & Sachin Kumar Mangla & Pravin Kumar & R. P. Mohanty, 2025. "Leveraging Green Innovation, Organizational Learning, and Institutional Pressure to Enhance Supply Chain Flexibility: A Petroleum Refinery Perspective using SAP-LAP and e-IRP," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 26(3), pages 543-569, September.
    6. Fan, Yali & Wang, Ruofei & Alkaraan, Fadi & Wu, Wei, 2025. "Decoding greenwashing practices toward sustainability: The synergistic influence of governance structure and policy-derive rhetorical strategies," Energy Economics, Elsevier, vol. 148(C).
    7. Ahmad Alqatan & Walid Simmou & Maha Shehadeh & Faisal AlReshaid & Mahmoud Elmarzouky & Doaa Shohaieb, 2025. "Strategic Pathways to Corporate Sustainability: The Roles of Transformational Leadership, Knowledge Sharing, and Innovation," Sustainability, MDPI, vol. 17(12), pages 1-22, June.
    8. Barman, Abhijit & Sana, Shib Sankar, 2025. "Decision-making in sustainable dual-channel supply chain under carbon trading, risk aversion, and government subsidy policy," Socio-Economic Planning Sciences, Elsevier, vol. 102(C).
    9. Zohreh Ali Esmaeili & Yaser Sobhanifard, 2025. "Navigating the Sustainable Business Model: A Comprehensive Bibliometric Analysis at the Intersection of Circular Economy and Innovation Management in the Era of the Fourth Industrial Revolution," Circular Economy and Sustainability, Springer, vol. 5(8), pages 6825-6861, December.
    10. Dramani Angsoyiri & Fadi Alkaraan & Judith John, 2025. "Governance, Ownership Structure, and Financial Leverage: The Role of Board Gender Diversity in UK Firms," JRFM, MDPI, vol. 18(5), pages 1-22, May.
    11. Bag, Surajit & Rahman, Muhammad Sabbir & Routray, Susmi & Khurana, Reema, 2025. "Regenerative supply chain orientation and coopetition in supply chain networks for ESG initiatives: A parallel mediation study," Journal of Business Research, Elsevier, vol. 201(C).

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