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Maximising sustainable performance: Integrating servitisation innovation into green sustainable supply chain management under the influence of governance and Industry 4.0

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  • Alkaraan, Fadi
  • Elmarzouky, Mahmoud
  • Lopes de Sousa Jabbour, Ana Beatriz
  • Chiappetta Jabbour, Charbel Jose
  • Gulko, Nadia

Abstract

This study investigates the critical pillars of corporate transformation towards a green servitisation-oriented business model (GS-OBM) and environmental, social, and governance (ESG) performance. This study integrates multiple theoretical lenses rooted in resource-based theory (RBT). We empirically examine the interdependencies between green servitisation innovation, green sustainable supply chain management (GSSCM) practices, Industry 4.0, technology adoption, and corporate governance structure. This study uses a mixed-methods research paradigm and multiple datasets from the UK Innovation Survey (UKIS) 2021. The empirical study is based on FTSE companies listed on the London Stock Exchange over the period (2012–2021) with 1580 firm-years observation and extracts from corporate annual reports. We find that Industry 4.0 technology adoption facilitates the integration of green servitisation innovation strategies into GSSCM. Further, the synergic effects of corporate governance structure and Industry 4.0 technologies strengthen the nexus between green servitisation innovation trajectories and GSCCM practices towards GS-OBM and ESG performance. Our results add to the empirical evidence on the complementarities between the key pillars that reinforce GS-OBM and ESG performance. The findings of this study offer insights into the contextual factors surrounding radical innovation trajectories and their impacts on GSSCM practices and corporate transformation towards GS-OBM in the UK context. The results have managerial and theoretical implications based on a holistic perspective and can be adopted by other boardrooms as a benchmark approach to corporate transformation towards GSSCM and GS-OBM to maximise ESG performance.

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  • Alkaraan, Fadi & Elmarzouky, Mahmoud & Lopes de Sousa Jabbour, Ana Beatriz & Chiappetta Jabbour, Charbel Jose & Gulko, Nadia, 2025. "Maximising sustainable performance: Integrating servitisation innovation into green sustainable supply chain management under the influence of governance and Industry 4.0," Journal of Business Research, Elsevier, vol. 186(C).
    • Handle: RePEc:eee:jbrese:v:186:y:2025:i:c:s0148296324005332
    DOI: 10.1016/j.jbusres.2024.115029
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    References listed on IDEAS

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    1. Alharbi, Samar S. & Tabash, Mosab I. & Farooq, Umar & Issa, Suzan Sameer, 2025. "How does climate policy uncertainty determine green innovation adoption? New perspectives from the BRICS," The Journal of Economic Asymmetries, Elsevier, vol. 31(C).
    2. Ahmed Saber Moussa & Mahmoud Elmarzouky & Doaa Shohaieb, 2024. "Green Governance: How ESG Initiatives Drive Financial Performance in UK Firms?," Sustainability, MDPI, vol. 16(24), pages 1-25, December.
    3. Yutong Sun & Meili Zhang & Jingping Chang & Chenggang Wang, 2025. "Unpacking Boundary-Spanning Search and Green Innovation for Sustainability: The Role of AI Capabilities in the Chinese Manufacturing Industry," Sustainability, MDPI, vol. 17(14), pages 1-26, July.
    4. Ahmad Alqatan & Walid Simmou & Maha Shehadeh & Faisal AlReshaid & Mahmoud Elmarzouky & Doaa Shohaieb, 2025. "Strategic Pathways to Corporate Sustainability: The Roles of Transformational Leadership, Knowledge Sharing, and Innovation," Sustainability, MDPI, vol. 17(12), pages 1-22, June.
    5. Dramani Angsoyiri & Fadi Alkaraan & Judith John, 2025. "Governance, Ownership Structure, and Financial Leverage: The Role of Board Gender Diversity in UK Firms," JRFM, MDPI, vol. 18(5), pages 1-22, May.

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