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A systematic review of family business and consumer behaviour

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  • Bargoni, Augusto
  • Alon, Ilan
  • Ferraris, Alberto

Abstract

The purpose of this paper is to provide a systematic review on the intertwining of family business and consumer behaviour literature. Leveraging bibliometric software, we systematically reviewed 178 articles from 1991 to 2022. Five research clusters are identified: (1) the familiness of the firm: a social capital perspective, (2) promoting corporate social responsibility, (3) branding the family firm, (4) family firm characteristics and (5) the family firm brand. This study puts forward a novel conceptual framework to analyse the concept of familiness from a dual perspective: the business perspective to investigate how and why family firms communicate their family nature and the consumer perspective to explore how stakeholders perceive family firms’ unique characteristics. Moreover, we show a change in research patterns in family business and consumer literature, providing a deeper understanding of the conceptual structure of the field. Finally, we suggest 28 future research questions.

Suggested Citation

  • Bargoni, Augusto & Alon, Ilan & Ferraris, Alberto, 2023. "A systematic review of family business and consumer behaviour," Journal of Business Research, Elsevier, vol. 158(C).
    • Handle: RePEc:eee:jbrese:v:158:y:2023:i:c:s0148296323000565
    DOI: 10.1016/j.jbusres.2023.113698
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