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Harnessing subcultural identity to optimize workplace rewards: Evidence from Russia

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  • Elenkov, Detelin S.
  • Manev, Ivan M.
  • Kuntz, Joana C.

Abstract

How cultural values differ across countries has attracted a lot of research attention. However, growing evidence suggests that cultural values vary within borders, along the lines of subcultures. This paper explores cultural value differences and similarities among subcultures in Russia, and whether the values underlying these subcultures are reflected on unique preferences for workplace rewards. Our findings from a sample of 959 employees across three subcultures in Russia highlight significant differences in work values and in preference for specific rewards, suggesting the need to further study and understand subcultures within nation states, especially in large countries with a rich and complex socio-political history.

Suggested Citation

  • Elenkov, Detelin S. & Manev, Ivan M. & Kuntz, Joana C., 2022. "Harnessing subcultural identity to optimize workplace rewards: Evidence from Russia," Journal of Business Research, Elsevier, vol. 153(C), pages 319-328.
    • Handle: RePEc:eee:jbrese:v:153:y:2022:i:c:p:319-328
    DOI: 10.1016/j.jbusres.2022.08.040
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