Half a century of measuring culture: Review of approaches, challenges, and limitations based on the analysis of 121 instruments for quantifying culture
After examining 121 instruments for measuring culture, we provide a historical overview and analyze how culture has been operationalized over the last half a century. Our study focuses on the topics of culture definition, dimensionality of culture models, collection and analysis of data for measuring culture, levels of culture measurement, issues of cross-cultural survey equivalence and the reliability and validity of culture measures. For each of these topics, we provide a review of existing approaches, discuss the challenges, and suggest best practices. Based on our analysis, we identify gaps in the field of culture measurement and offer directions for future research.
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Volume (Year): 15 (2009)
Issue (Month): 4 (December)
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- Denny, Rita M. & Sunderland, Patricia L., 2005. "Researching cultural metaphors in action: metaphors of computing technology in contemporary U.S. life," Journal of Business Research, Elsevier, vol. 58(10), pages 1456-1463, October.
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- S Durvasula & R G Netemeyer & J C Andrews & S Lysonski, 2006. "Examining the cross-national applicability of multi-item, multi-dimensional measures using generalizability theory," Journal of International Business Studies, Palgrave Macmillan, vol. 37(4), pages 469-483, July.
- Geert Hofstede, 2006. "What did GLOBE really measure? Researchers’ minds versus respondents’ minds," Journal of International Business Studies, Palgrave Macmillan, vol. 37(6), pages 882-896, November.
- S. B. Littauer, 1960. "On Some Aspects of Technological Measurement," Management Science, INFORMS, vol. 0(1), pages 36-45, January.
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