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Examining the cross-national applicability of multi-item, multi-dimensional measures using generalizability theory


  • S Durvasula

    (College of Business Administration, Marquette University, Milwaukee, WI, USA)

  • R G Netemeyer

    (McIntire School of Commerce, University of Virginia, Virginia, USA)

  • J C Andrews

    (Department Of Marketing, Marquette University, Milwaukee, WI, USA)

  • S Lysonski

    (Department Of Marketing, Marquette University, Milwaukee, WI, USA)


Establishing the applicability of multi-item measures is important for making valid inferences when testing theories cross-nationally. Typically, researchers have relied upon the tenets of classical measurement theory (CT) using confirmatory factor model invariance testing to conclude that a unidimensional measure is applicable across countries. However, two important issues remain unresolved via CT techniques: (1) if the measure is found not to be invariant, CT tells us little as to why the measure varies across countries; and (2) if the measure is multi-dimensional, what factors affect its cross-national applicability? Our research seeks to address these issues and the cross-national measurement applicability of multi-dimensional scales via generalizability theory (GT). In this paper, we use a cross-national data set and simulated data sets to demonstrate the usefulness of GT to cross-national multi-dimensional measurement. Journal of International Business Studies (2006) 37, 469–483. doi:10.1057/palgrave.jibs.8400210

Suggested Citation

  • S Durvasula & R G Netemeyer & J C Andrews & S Lysonski, 2006. "Examining the cross-national applicability of multi-item, multi-dimensional measures using generalizability theory," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 37(4), pages 469-483, July.
  • Handle: RePEc:pal:jintbs:v:37:y:2006:i:4:p:469-483

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    Cited by:

    1. Taras, Vas & Rowney, Julie & Steel, Piers, 2009. "Half a century of measuring culture: Review of approaches, challenges, and limitations based on the analysis of 121 instruments for quantifying culture," Journal of International Management, Elsevier, vol. 15(4), pages 357-373, December.
    2. Bartels, Frank L. & Napolitano, Francesco & Tissi, Nicola E., 2014. "FDI in Sub-Saharan Africa: A longitudinal perspective on location-specific factors (2003–2010)," International Business Review, Elsevier, vol. 23(3), pages 516-529.
    3. Cristina Gimenez & Vicenta Sierra, 2013. "Sustainable Supply Chains: Governance Mechanisms to Greening Suppliers," Journal of Business Ethics, Springer, vol. 116(1), pages 189-203, August.
    4. repec:pal:jmarka:v:7:y:2019:i:1:d:10.1057_s41270-018-0041-y is not listed on IDEAS
    5. Samuel Marleau Ouellet & Joseph Facal & Louis Hébert, 2015. "Understanding Cultural Difference Management through Charles Taylor’s Philosophy: Case Studies from the Food Processing Industry," Administrative Sciences, MDPI, Open Access Journal, vol. 5(2), pages 1-25, April.
    6. repec:kap:jbuset:v:145:y:2017:i:1:d:10.1007_s10551-015-2843-6 is not listed on IDEAS

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