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Factors affecting consumers’ acceptance of e-commerce consumer credit service

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  • Jia, Lin
  • Xue, Geng
  • Fu, Yuwei
  • Xu, Longjia

Abstract

•Fourteen promotion activities of Ant Check Later are summarized.•Bonus, quota lifting, and scenario enrichment are extracted from these activities.•Quota lifting and scenario enrichment promote users to continue using the service.•Bonus and scenario enrichment foster non-users’ intention to use the service.•Scenario enrichment is the most important factor among the three factors.

Suggested Citation

  • Jia, Lin & Xue, Geng & Fu, Yuwei & Xu, Longjia, 2018. "Factors affecting consumers’ acceptance of e-commerce consumer credit service," International Journal of Information Management, Elsevier, vol. 40(C), pages 103-110.
    • Handle: RePEc:eee:ininma:v:40:y:2018:i:c:p:103-110
    DOI: 10.1016/j.ijinfomgt.2018.02.002
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    2. Phan, Dinh Anh & Hovelaque, Vincent & Viviani, Jean-Laurent, 2023. "Integrating point-of-sale financing into the coordination of a price and credit dependent e-commerce supply chain," International Journal of Production Economics, Elsevier, vol. 259(C).
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    4. Lihong Wei & Jiaping Xie & Weijun Zhu & Qinglin Li, 2023. "Pricing of platform service supply chain with dual credit: Can you have the cake and eat it?," Annals of Operations Research, Springer, vol. 321(1), pages 589-661, February.

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