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Social media interaction, investor trust, and corporate innovation investment

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  • Xing, Ru
  • Niu, Haoshuang

Abstract

In this digital era, social media has become an important platform for corporate communication and exchange. This paper takes A-share listed companies in Shanghai and Shenzhen as a research sample from 2014 to 2023 to discuss the impact of social media interaction on corporate innovation investment. The conclusions are as follows: social media interaction can significantly promote corporate innovation investment, and investor trust plays a partly mediating role in it. Moreover, the results show that this effect is more pronounced in firms with a high level of social media interaction.

Suggested Citation

  • Xing, Ru & Niu, Haoshuang, 2025. "Social media interaction, investor trust, and corporate innovation investment," Finance Research Letters, Elsevier, vol. 84(C).
    • Handle: RePEc:eee:finlet:v:84:y:2025:i:c:s154461232501089x
    DOI: 10.1016/j.frl.2025.107831
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    References listed on IDEAS

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