IDEAS home Printed from https://ideas.repec.org/a/eee/energy/v254y2022ipbs0360544222011513.html
   My bibliography  Save this article

The impact of heterogeneity in consumer characteristics on the design of optimal time-of-use tariffs

Author

Listed:
  • Choi, Dong Gu
  • Murali, Karthik

Abstract

Unlike the commercial and industrial sectors where they have been successfully deployed, the rollout of voluntary time-of-use tariffs in the residential sector has been tepid. One cause for this limited penetration of time-of-use tariffs in the residential sector is the difficulty in offering appropriate price incentives to a consumer class that is heterogeneous in its demographics and preferences. This paper analyzes a parsimonious game-theoretic model to shed light on the optimal pricing problem from the utility's perspective when its consumers vary in their electricity consumption scheduling preferences as well as their willingness or flexibility to shift consumption in response to price incentives offered by the utility. Structural insights into the role of the two types of consumer heterogeneity on the design and potential of voluntary time-of-use tariffs are identified. Based on these insights, a solution algorithm is proposed to efficiently identify the optimal time-of-use tariff for a residential market. The applicability of the algorithm and structural insights developed in this paper are illustrated using data from the U.S. residential market.

Suggested Citation

  • Choi, Dong Gu & Murali, Karthik, 2022. "The impact of heterogeneity in consumer characteristics on the design of optimal time-of-use tariffs," Energy, Elsevier, vol. 254(PB).
    • Handle: RePEc:eee:energy:v:254:y:2022:i:pb:s0360544222011513
    DOI: 10.1016/j.energy.2022.124248
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0360544222011513
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.energy.2022.124248?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Kiguchi, Y. & Weeks, M. & Arakawa, R., 2021. "Predicting winners and losers under time-of-use tariffs using smart meter data," Energy, Elsevier, vol. 236(C).
    2. Siano, Pierluigi, 2014. "Demand response and smart grids—A survey," Renewable and Sustainable Energy Reviews, Elsevier, vol. 30(C), pages 461-478.
    3. Klaassen, E.A.M. & Kobus, C.B.A. & Frunt, J. & Slootweg, J.G., 2016. "Responsiveness of residential electricity demand to dynamic tariffs: Experiences from a large field test in the Netherlands," Applied Energy, Elsevier, vol. 183(C), pages 1065-1074.
    4. Faruqui, Ahmad, 2010. "The Ethics of Dynamic Pricing," The Electricity Journal, Elsevier, vol. 23(6), pages 13-27, July.
    5. Moradi, Jalal & Shahinzadeh, Hossein & Khandan, Amirsalar & Moazzami, Majid, 2017. "A profitability investigation into the collaborative operation of wind and underwater compressed air energy storage units in the spot market," Energy, Elsevier, vol. 141(C), pages 1779-1794.
    6. Faruqui, Ahmad & Malko, J.Robert, 1983. "The residential demand for electricity by time-of-use: A survey of twelve experiments with peak load pricing," Energy, Elsevier, vol. 8(10), pages 781-795.
    7. Killian, M. & Zauner, M. & Kozek, M., 2018. "Comprehensive smart home energy management system using mixed-integer quadratic-programming," Applied Energy, Elsevier, vol. 222(C), pages 662-672.
    8. Filippini, Massimo, 1995. "Electricity demand by time of use An application of the household AIDS model," Energy Economics, Elsevier, vol. 17(3), pages 197-204, July.
    9. S. Borenstein, 2013. "Effective and Equitable Adoption of Opt-In Residential Dynamic Electricity Pricing," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 42(2), pages 127-160, March.
    10. Dong Gu Choi & Michael K. Lim & Karthik Murali & Valerie M. Thomas, 2020. "Why Have Voluntary Time‐of‐Use Tariffs Fallen Short in the Residential Sector?," Production and Operations Management, Production and Operations Management Society, vol. 29(3), pages 617-642, March.
    11. Rasanen, Mika & Ruusunen, Jukka & Hamalainen, Raimo P., 1997. "Optimal tariff design under consumer self-selection," Energy Economics, Elsevier, vol. 19(2), pages 151-167, May.
    12. Yang, Liu & Dong, Ciwei & Wan, C.L. Johnny & Ng, Chi To, 2013. "Electricity time-of-use tariff with consumer behavior consideration," International Journal of Production Economics, Elsevier, vol. 146(2), pages 402-410.
    13. Paul L. Joskow & Catherine D. Wolfram, 2012. "Dynamic Pricing of Electricity," American Economic Review, American Economic Association, vol. 102(3), pages 381-385, May.
    14. Mostafa Baladi, S. & Herriges, Joseph A. & Sweeney, Thomas J., 1998. "Residential response to voluntary time-of-use electricity rates," Resource and Energy Economics, Elsevier, vol. 20(3), pages 225-244, September.
    15. Schlereth, Christian & Skiera, Bernd & Schulz, Fabian, 2018. "Why do consumers prefer static instead of dynamic pricing plans? An empirical study for a better understanding of the low preferences for time-variant pricing plans," European Journal of Operational Research, Elsevier, vol. 269(3), pages 1165-1179.
    16. Ciwei Dong & Chi To Ng & T. C. E. Cheng, 2017. "Electricity Time-of-Use Tariff with Stochastic Demand," Production and Operations Management, Production and Operations Management Society, vol. 26(1), pages 64-79, January.
    17. Ahmad Faruqui & Sanem Sergici, 2010. "Household response to dynamic pricing of electricity: a survey of 15 experiments," Journal of Regulatory Economics, Springer, vol. 38(2), pages 193-225, October.
    18. Alexander, Barbara R., 2010. "Dynamic Pricing? Not So Fast! A Residential Consumer Perspective," The Electricity Journal, Elsevier, vol. 23(6), pages 39-49, July.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Cerna, Fernando V. & Dantas, Jamile T. & Naderi, Ehsan & Contreras, Javier, 2024. "Optimal strategy to reduce energy waste in an electricity distribution network through direct/indirect bulk load control," Energy, Elsevier, vol. 294(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Dong Gu Choi & Michael K. Lim & Karthik Murali & Valerie M. Thomas, 2020. "Why Have Voluntary Time‐of‐Use Tariffs Fallen Short in the Residential Sector?," Production and Operations Management, Production and Operations Management Society, vol. 29(3), pages 617-642, March.
    2. Paul Simshauser & David Downer, 2016. "On the Inequity of Flat-rate Electricity Tariffs," The Energy Journal, , vol. 37(3), pages 199-230, July.
    3. Simshauser, Paul, 2018. "Price discrimination and the modes of failure in deregulated retail electricity markets," Energy Economics, Elsevier, vol. 75(C), pages 54-70.
    4. Hobman, Elizabeth V. & Frederiks, Elisha R. & Stenner, Karen & Meikle, Sarah, 2016. "Uptake and usage of cost-reflective electricity pricing: Insights from psychology and behavioural economics," Renewable and Sustainable Energy Reviews, Elsevier, vol. 57(C), pages 455-467.
    5. Daruwala, Farhad & Denton, Frank T. & Mountain, Dean C., 2020. "One size may not fit all: Welfare benefits and cost reductions with optional differentiated household electricity rates," Resource and Energy Economics, Elsevier, vol. 61(C).
    6. Simshauser, Paul, 2016. "Distribution network prices and solar PV: Resolving rate instability and wealth transfers through demand tariffs," Energy Economics, Elsevier, vol. 54(C), pages 108-122.
    7. Meyabadi, A. Fattahi & Deihimi, M.H., 2017. "A review of demand-side management: Reconsidering theoretical framework," Renewable and Sustainable Energy Reviews, Elsevier, vol. 80(C), pages 367-379.
    8. Woo, C.K. & Liu, Y. & Zarnikau, J. & Shiu, A. & Luo, X. & Kahrl, F., 2018. "Price elasticities of retail energy demands in the United States: New evidence from a panel of monthly data for 2001–2016," Applied Energy, Elsevier, vol. 222(C), pages 460-474.
    9. Makena Coffman & Paul Bernstein & Derek Stenclik & Sherilyn Wee & Aida Arik, 2018. "Integrating Renewable Energy with Time Varying Pricing," Working Papers 2018-6, University of Hawaii Economic Research Organization, University of Hawaii at Manoa.
    10. Shira Horowitz and Lester Lave, 2014. "Equity in Residential Electricity Pricing," The Energy Journal, International Association for Energy Economics, vol. 0(Number 2).
    11. Takanori Ida & Wenjie Wang, 2014. "A Field Experiment on Dynamic Electricity Pricing in Los Alamos:Opt-in Versus Opt-out," Discussion papers e-14-010, Graduate School of Economics Project Center, Kyoto University.
    12. Goutam Dutta & Krishnendranath Mitra, 2017. "A literature review on dynamic pricing of electricity," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 68(10), pages 1131-1145, October.
    13. Yalcintas, Melek & Hagen, William T. & Kaya, Abidin, 2015. "Time-based electricity pricing for large-volume customers: A comparison of two buildings under tariff alternatives," Utilities Policy, Elsevier, vol. 37(C), pages 58-68.
    14. Yang, Liu & Dong, Ciwei & Wan, C.L. Johnny & Ng, Chi To, 2013. "Electricity time-of-use tariff with consumer behavior consideration," International Journal of Production Economics, Elsevier, vol. 146(2), pages 402-410.
    15. Venizelou, Venizelos & Makrides, George & Efthymiou, Venizelos & Georghiou, George E., 2020. "Methodology for deploying cost-optimum price-based demand side management for residential prosumers," Renewable Energy, Elsevier, vol. 153(C), pages 228-240.
    16. Guo, Peiyang & Li, Victor O.K. & Lam, Jacqueline C.K., 2017. "Smart demand response in China: Challenges and drivers," Energy Policy, Elsevier, vol. 107(C), pages 1-10.
    17. Anette Boom & Sebastian Schwenen, 2021. "Is real-time pricing smart for consumers?," Journal of Regulatory Economics, Springer, vol. 60(2), pages 193-213, December.
    18. Antal-Pomázi, Krisztina, 2020. "A differenciált árazással kapcsolatos ösztönzőkről [Incentives related to differential pricing]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(3), pages 244-262.
    19. Makena Coffman & Paul Bernstein & Sherilyn Wee & Aida Arik, 2016. "Estimating the Opportunity for Load-Shifting in Hawaii: An Analysis of Proposed Residential Time-of-Use Rates," Working Papers 2016-10, University of Hawaii Economic Research Organization, University of Hawaii at Manoa.
    20. Woo, C.K. & Shiu, A. & Liu, Y. & Luo, X. & Zarnikau, J., 2018. "Consumption effects of an electricity decarbonization policy: Hong Kong," Energy, Elsevier, vol. 144(C), pages 887-902.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:energy:v:254:y:2022:i:pb:s0360544222011513. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.journals.elsevier.com/energy .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.