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Location as a Competitive Advantage to Attract Students: An Empirical Study from a Turkish Foundation University

Author

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  • Oya Tamtekin Aydýn

    (Business Department, Okan University, Istanbul, Turkey)

Abstract

The purpose of this study is to reveal whether the location is a sustainable competitive advantage to attract the students or not. This study consists of a literature review about location in higher education area, research about a sample Turkish foundation university enrollment records and a survey on students attending a sample foundation university in Istanbul. The questionnaire method has been chosen in order to show the importance of location for a university. The students had been admitted to a foundation university in the 2013-2014 period when within the same universities various departments almost the same score in exam were included in the study. The results of study indicate the location affects the students’ university choice decision and so it is a kind of sustainable competitive advantage for this sample university. This paper proposes the location has an important effect to attract the students to universities. This will help the university manager’s decision-making on the strategic planning. This study has revealed one important competitive advantage criteria for foundation universities.

Suggested Citation

  • Oya Tamtekin Aydýn, 2013. "Location as a Competitive Advantage to Attract Students: An Empirical Study from a Turkish Foundation University," International Review of Management and Marketing, Econjournals, vol. 3(4), pages 204-211.
  • Handle: RePEc:eco:journ3:2013-04-7
    as

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    References listed on IDEAS

    as
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    2. Robert A Peterson & Alain J P Jolibert, 1995. "A Meta-Analysis of Country-of-Origin Effects," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, pages 883-900.
    3. Holbrook, Morris B & Hirschman, Elizabeth C, 1982. " The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun," Journal of Consumer Research, Oxford University Press, vol. 9(2), pages 132-140, September.
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    5. Mano, Haim & Oliver, Richard L, 1993. " Assessing the Dimensionality and Structure of the Consumption Experience: Evaluation, Feeling, and Satisfaction," Journal of Consumer Research, Oxford University Press, vol. 20(3), pages 451-466, December.
    6. Schmitt, Bernd H & Pan, Yigang & Tavassoli, Nader T, 1994. " Language and Consumer Memory: The Impact of Linguistic Differences between Chinese and English," Journal of Consumer Research, Oxford University Press, vol. 21(3), pages 419-431, December.
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    More about this item

    Keywords

    Sustainable competitive advantage; location; universities; Turkey;

    JEL classification:

    • I23 - Health, Education, and Welfare - - Education - - - Higher Education; Research Institutions
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • R3 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Real Estate Markets, Spatial Production Analysis, and Firm Location

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