What drives the number of new Twitter followers? An economic note and a case study of professional soccer teams
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References listed on IDEAS
- Minho Kim & Han Mo Oh & Ronald McNiel, 2008. "Determinants of online shoppers' satisfaction in Korea," Applied Economics Letters, Taylor & Francis Journals, vol. 15(10), pages 805-808.
- Daniel Hoechle, 2007. "Robust standard errors for panel regressions with cross-sectional dependence," Stata Journal, StataCorp LP, vol. 7(3), pages 281-312, September.
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- Julianne Treme & Zoe VanDerPloeg, 2014. "The Twitter Effect: Social Media Usage as a Contributor to Movie Success," Economics Bulletin, AccessEcon, vol. 34(2), pages 793-809.
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KeywordsTwitter; followers; soccer; panel data;
- L8 - Industrial Organization - - Industry Studies: Services
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