What drives the number of new Twitter followers? An economic note and a case study of professional soccer teams
This paper examines the factors motivating people to join social networks. In particular, use of Twitter as a medium to get live feeds from sports organizations is analyzed. The focus is on the relationship between the success of professional soccer teams and the number of new Twitter users following teams. Results show that the most successful teams have the highest rates of recruitment of new Twitter followers. This can be explained in terms of the increasing utility received by followers from their favorite team winnings.
Volume (Year): 33 (2013)
Issue (Month): 3 ()
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- Minho Kim & Han Mo Oh & Ronald McNiel, 2008. "Determinants of online shoppers' satisfaction in Korea," Applied Economics Letters, Taylor & Francis Journals, vol. 15(10), pages 805-808.
- Daniel Hoechle, 2007. "Robust standard errors for panel regressions with cross-sectional dependence," Stata Journal, StataCorp LP, vol. 7(3), pages 281-312, September.
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