Customization: Ideal Varieties, Product Uniqueness and Price Competition
We study customization in the Hotelling model with two firms. In addition to providing ideal varieties, the perceived uniqueness of a customized product contributes independently to consumer utility. We show that only when consumer preferences for uniqueness are high customization occurs in equilibrium.
Volume (Year): 29 (2009)
Issue (Month): 4 ()
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Wiley Blackwell, vol. 17(1), pages 67-95, 03.
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"Customization with Vertically Differentiated Products,"
0903, Department of Economics, University of Missouri.
- Oksana Loginova & X. Henry Wang, 2011. "Customization with Vertically Differentiated Products," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 20(2), pages 475-515, 06.
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