IDEAS home Printed from https://ideas.repec.org/a/cha/ysa001/v2y2009i1p143-176.html
   My bibliography  Save this article

Der Einsatz von GVO: Empirische Ergebnisse zum Legitimierungsdruck und zur Corporate Social Responsibility im Agribusiness

Author

Listed:
  • Matthias Heyder

    (Department für Agrarökonomie und Rurale Entwicklung, Georg-August-Universität Göttingen)

  • Ludwig Theuvsen

    (Department für Agrarökonomie und Rurale Entwicklung, Georg-August-Universität Göttingen)

Abstract

Der Einsatz von Gentechnik zur Lebensmittelproduktion wird weltweit sehr unterschiedlich gehandhabt. Während in der neuen Welt großflächiger GVO-Anbau stattfindet, wird grüne Gentechnik in Europa aufgrund ihrer dort niedrigen gesellschaftlichen Legitimität in wesentlich geringerem Umfang eingesetzt. Hieraus ergeben sich für die Agribusiness-Unternehmen Probleme auf der Beschaffungsseite und aus Sicht der Corporate Social Responsibility (CSR). Durch Ergebnisse einer Online-Befragung von 170 Unternehmen des Agribusiness wird die Frage beantwortet, wie Unternehmen des Agribusiness das Spannungsfeld zwischen dem kaum noch zu vermeidenden Einsatz von GVO und der Ablehnung von GVO durch die europäischen Verbraucher wahrnehmen und welche CSR-Strategien sie vor diesem Hintergrund implementieren. Es zeigt sich, dass der Umgang mit dem Reizthema GVO von vielen der befragten Unternehmen als eine zentrale Herausforderung wahrgenommen wird und diese Wahrnehmung ihr Verständnis von CSR erheblich prägt. Insgesamt werden vielfältige CSR-Maßnahmen in den befragten Unternehmen umgesetzt; zugleich ist die Verantwortung für CSR überwiegend auf hierarchisch höheren Ebenen verankert. Unternehmen, die für ihr GVO-Engagement öffentlich kritisiert werden, stehen dem Thema CSR besonders aufgeschlossen gegenüber.

Suggested Citation

  • Matthias Heyder & Ludwig Theuvsen, 2009. "Der Einsatz von GVO: Empirische Ergebnisse zum Legitimierungsdruck und zur Corporate Social Responsibility im Agribusiness," Journal of Socio-Economics in Agriculture (Until 2015: Yearbook of Socioeconomics in Agriculture), Swiss Society for Agricultural Economics and Rural Sociology, vol. 2(1), pages 143-176.
    • Handle: RePEc:cha:ysa001:v:2:y:2009:i:1:p:143-176
    as

    Download full text from publisher

    File URL: http://archive.jsagr.org/v2/06_Heyder_Theuvsen.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Blake E. Ashforth & Barrie W. Gibbs, 1990. "The Double-Edge of Organizational Legitimation," Organization Science, INFORMS, vol. 1(2), pages 177-194, May.
    2. Jäckel, K. & Spiller, A., 2006. "Public Orientation im Agribusiness: Eine empirische Studie zur Interaktion von Unternehmen und Gesellschaft," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), vol. 41, March.
    3. Heyder, Matthias & Theuvsen, Ludwig, 2008. "Legitimating Business Activities Using Corporate Social Responsibility: Is there a Need for CSR in Agribusiness?," 110th Seminar, February 18-22, 2008, Innsbruck-Igls, Austria 49851, European Association of Agricultural Economists.
    4. William W. Wilson & Bruce L. Dahl, 2005. "Costs and Risks of Testing and Segregating Genetically Modified Wheat," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 27(2), pages 212-228.
    5. William W. Wilson & Bruce L. Dahl, 2005. "Costs and Risks of Testing and Segregating Genetically Modified Wheat," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 27(2), pages 212-228.
    6. Isabelle Huault & V. Perret & S. Charreire-Petit, 2007. "Management," Post-Print halshs-00337676, HAL.
    7. Hirzinger, T. & Menrad, K., 2007. "Konsequenzen der weltweit zunehmenden Verbreitung gentechnisch veränderter Pflanzen in der Nahrungs- und Futtermittelproduktion in Deutschland," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), vol. 42, March.
    8. Guido Palazzo & Andreas Scherer, 2006. "Corporate Legitimacy as Deliberation: A Communicative Framework," Journal of Business Ethics, Springer, vol. 66(1), pages 71-88, June.
    9. Hirzinger, Tobias & Menrad, Klaus, 2006. "Konsequenzen Der Weltweit Zunehmenden Verbreitung Gentechnisch Veränderter Pflanzen In Der Lebens- Und Futtermittelproduktion In Deutschland," 46th Annual Conference, Giessen, Germany, October 4-6, 2006 14964, German Association of Agricultural Economists (GEWISOLA).
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Heinen, Sarah & Hartmann, Monika, 2013. "Corporate Social Responsibility in the German Pork Industry: Relevance and Determinants," 2013 International European Forum, February 18-22, 2013, Innsbruck-Igls, Austria 164733, International European Forum on System Dynamics and Innovation in Food Networks.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Heyder, Matthias & Theuvsen, Ludwig, 2010. "Corporate Social Responsibility in the agri-food sector: the case of GMOs," Problems of World Agriculture / Problemy Rolnictwa Światowego, Warsaw University of Life Sciences, vol. 10(25), pages 1-18, September.
    2. Heyder, M. & Theuvsen, L., 2009. "Corporate Social Responsibility in the Agribusiness: A Research Framework," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), vol. 44, March.
    3. Heyder, Matthias & Theuvsen, Ludwig, 2008. "Legitimating Business Activities Using Corporate Social Responsibility: Is there a Need for CSR in Agribusiness?," 110th Seminar, February 18-22, 2008, Innsbruck-Igls, Austria 49851, European Association of Agricultural Economists.
    4. Friedrich, Nina & Heyder, Matthias & Theuvsen, Ludwig, 2012. "Sustainability Management in Agribusiness: Challenges, Concepts, Responsibilities and Performance," 2012 International European Forum, February 13-17, 2012, Innsbruck-Igls, Austria 144979, International European Forum on System Dynamics and Innovation in Food Networks.
    5. Jon Reast & François Maon & Adam Lindgreen & Joëlle Vanhamme, 2013. "Legitimacy-Seeking Organizational Strategies in Controversial Industries: A Case Study Analysis and a Bidimensional Model," Journal of Business Ethics, Springer, vol. 118(1), pages 139-153, November.
    6. Gagalyuk, Taras & Chatalova, Lioudmila & Kalyuzhnyy, Oleksandr & Ostapchuk, Igor, 2021. "Broadening the scope of instrumental motivations for CSR disclosure: An illustration for agroholdings in transition economies," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 24(4), pages 717-737.
    7. Huffman, Wallace E., 2010. "Consumer acceptance of genetically modified foods: traits, labels and diverse information," ISU General Staff Papers 201008270700001120, Iowa State University, Department of Economics.
    8. Giorgia Miotto & Marc Polo López & Josep Rom Rodríguez, 2019. "Gender Equality and UN Sustainable Development Goals: Priorities and Correlations in the Top Business Schools’ Communication and Legitimation Strategies," Sustainability, MDPI, vol. 11(2), pages 1-18, January.
    9. Johnson, D. Demcey & Lin, William & Vocke, Gary, 2005. "Economic and welfare impacts of commercializing a herbicide-tolerant, biotech wheat," Food Policy, Elsevier, vol. 30(2), pages 162-184, April.
    10. Matthew Rousu & Wallace E. Huffman & Jason F. Shogren & Abebayehu Tegene, 2007. "Effects And Value Of Verifiable Information In A Controversial Market: Evidence From Lab Auctions Of Genetically Modified Food," Economic Inquiry, Western Economic Association International, vol. 45(3), pages 409-432, July.
    11. Gawron, Jana-Christina & Theuvsen, Ludwig, 2007. "Costs of Processing Genetically Modified Organisms: Analysis of the Rapeseed and Corn Industries," 47th Annual Conference, Weihenstephan, Germany, September 26-28, 2007 7601, German Association of Agricultural Economists (GEWISOLA).
    12. Gordon Liu & Wai Wai Ko, 2014. "An integrated model of cause-related marketing strategy development," AMS Review, Springer;Academy of Marketing Science, vol. 4(3), pages 78-95, December.
    13. Leon Windscheid & Lynn Bowes-Sperry & Karsten Jonsen & Michèle Morner, 2018. "Managing Organizational Gender Diversity Images: A Content Analysis of German Corporate Websites," Journal of Business Ethics, Springer, vol. 152(4), pages 997-1013, November.
    14. Crowe, Bronwyn & Pluske, Johanna M., 2006. "Is it Cost Effective to Segregate Canola in WA?," Australasian Agribusiness Review, University of Melbourne, Department of Agriculture and Food Systems, vol. 14.
    15. Lee, Yoon-Joo & Yoon, Hye Jin & O'Donnell, Nicole H., 2018. "The effects of information cues on perceived legitimacy of companies that promote corporate social responsibility initiatives on social networking sites," Journal of Business Research, Elsevier, vol. 83(C), pages 202-214.
    16. Kym Anderson & Lee Ann Jackson, 2005. "GM crop technology and trade restraints: economic implications for Australia and New Zealand," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 49(3), pages 263-281, September.
    17. Sébastien Mena & Marieke Leede & Dorothée Baumann & Nicky Black & Sara Lindeman & Lindsay McShane, 2010. "Advancing the Business and Human Rights Agenda: Dialogue, Empowerment, and Constructive Engagement," Journal of Business Ethics, Springer, vol. 93(1), pages 161-188, April.
    18. Asit Bhattacharyya & Lorne Cummings, 2015. "Measuring Corporate Environmental Performance – Stakeholder Engagement Evaluation," Business Strategy and the Environment, Wiley Blackwell, vol. 24(5), pages 309-325, July.
    19. Charles E. Stevens & En Xie & Mike W. Peng, 2016. "Toward a legitimacy-based view of political risk: The case of Google and Yahoo in China," Strategic Management Journal, Wiley Blackwell, vol. 37(5), pages 945-963, May.
    20. Adelaide Martins & Delfina Gomes & Manuel Castelo Branco, 2020. "Managing Corporate Social and Environmental Disclosure: An Accountability vs. Impression Management Framework," Sustainability, MDPI, vol. 13(1), pages 1-15, December.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cha:ysa001:v:2:y:2009:i:1:p:143-176. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Simon Briner (email available below). General contact details of provider: http://jsagr.org .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.