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Perceived risks and safety concerns about fluid milk among Chinese college students

Author

Listed:
  • XU Pei

    (School of Agriculture and Natural Resources, State University of New York at Morrisville, Morrisville, New York, U.S.A.)

  • Shi ZHENG

    (School of Business, Renmin University of China, Beijing, Beijing, China)

  • Mesbah MOTAMED

    (Department of Agricultural Economics, Purdue University, West Lafayette,)

Abstract

The study uses the questionnaire information collected through personal interviews with college students at a large university in Beijing, China to discuss the students' perceived milk risks and their milk safety concerns. We analyzed the milk risks perceived by students and found out that the top three listed risks are: (1) the use of low quality materials in milk packaging; (2) bacteria contaminations in milk production and processing; and (3) unsafe milk caused by the use of cow antibiotics. The binomial probit regression analysis shows that the health conscious milk consumers who consume milk frequently are likely to be worried about the safety of milk. Wealthy students from a household of three members or more are likely to be concerned about the milk safety. This study demonstrates that the current government efforts to raise milk consumption among college students are insufficient. Policies that reduce the perceived risks can be an effective strategy to raise milk consumption among the educated youth.

Suggested Citation

  • XU Pei & Shi ZHENG & Mesbah MOTAMED, 2010. "Perceived risks and safety concerns about fluid milk among Chinese college students," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 56(2), pages 67-78.
  • Handle: RePEc:caa:jnlage:v:56:y:2010:i:2:id:18-2009-agricecon
    DOI: 10.17221/18/2009-AGRICECON
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    References listed on IDEAS

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    1. Frank H. Fuller & John C. Beghin & Scott Rozelle, 2004. "Urban Demand for Dairy Products in China: Evidence from New Survey Data," Center for Agricultural and Rural Development (CARD) Publications 04-wp380, Center for Agricultural and Rural Development (CARD) at Iowa State University.
    2. Jikun Huang & Yunhua Wu & Huayong Zhi & Scott Rozelle, 2008. "Small Holder Incomes, Food Safety and Producing, and Marketing China's Fruit ," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 30(3), pages 469-479.
    3. Fuller, Frank H. & Beghin, John C. & Rozelle, Scott, 2007. "Consumption of dairy products in urban China: results from Beijing, Shangai and Guangzhou," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 51(4), pages 1-16.
    4. Wang, Zhigang & Mao, Yanna & Gale, Fred, 2008. "Chinese consumer demand for food safety attributes in milk products," Food Policy, Elsevier, vol. 33(1), pages 27-36, February.
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