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Antecedents To Market Orientation In The Worker Cooperative Organization: The Mondragon Group

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  • Izaskun AGIRRE
  • Pedro REINARES
  • Amaia AGIRRE

Abstract

type="main" xml:lang="fr"> Etant donné l'importance socio-économique des entreprises coopératives et vu qu'elles sont une option réelle et compétitive dans un environnement complexe, il est nécessaire d'étudier attentivement leur modèle organisationnel. Il est significatif que certaines des coopératives de travailleurs les plus consolidées se sont centrées sur une orientation commerciale. L'objectif central de cet article est dès lors d'examiner l'influence d'un ensemble d'antécédents internes à l'orientation de marché des coopératives. Les auteurs vérifient dès lors les bénéfices possibles de l'orientation commerciale sur la performance de l'entreprise. Les entreprises de travailleurs qui ont construit le Groupe Mondragon – pionnier mondial de la pratique économique démocratique – sont l'objet de cette analyse.

Suggested Citation

  • Izaskun AGIRRE & Pedro REINARES & Amaia AGIRRE, 2014. "Antecedents To Market Orientation In The Worker Cooperative Organization: The Mondragon Group," Annals of Public and Cooperative Economics, Wiley Blackwell, vol. 85(3), pages 387-408, September.
    • Handle: RePEc:bla:annpce:v:85:y:2014:i:3:p:387-408
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    References listed on IDEAS

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    1. Anjel ERRASTI & Ignacio BRETOS & Enekoitz ETXEZARRETA, 2016. "What Do Mondragon Coopitalist Multinationals Look Like? The Rise And Fall Of Fagor Electrodomesticos S. Coop. And Its European Subsidiaries," Annals of Public and Cooperative Economics, Wiley Blackwell, vol. 87(3), pages 433-456, December.
    2. Justine Valette & Paul Amadieu & Patrick Sentis, 2018. "Les coopératives résistent-elles mieux ? Une analyse de survie des coopératives agricoles françaises," Post-Print hal-01990418, HAL.
    3. Nurudeen Afolabi Sofoluwe, 2020. "Relevance of Entrepreneurial Orientation Strategy to Cooperative Business Organizations in Nigeria," Business & Management Compass, University of Economics Varna, issue 4, pages 415-429.
    4. Jon Morandeira Arca & Victoria De Elizagarate Gutiérrez & Irati Labaien Egiguren, 2017. "An approach to market orientation in the basic units of public action," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 14(4), pages 409-426, December.
    5. Frédéric Dufays & Noreen O’Shea & Benjamin Huybrechts & Teresa Nelson, 2020. "Resisting Colonization: Worker Cooperatives’ Conceptualization and Behaviour in a Habermasian Perspective," Work, Employment & Society, British Sociological Association, vol. 34(6), pages 965-984, December.

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