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The impact of cooperative structure and firm culture on market orientation and performance

Author

Listed:
  • Kyriakos Kyriakopoulos

    (University of Maastricht, Department of Marketing, P.O. Box 616, 6200 MD Maastricht, The Netherlands)

  • Matthew Meulenberg

    (Wageningen University, Department of Marketing and Marketing Research, Hollandseweg 1, 6706 KN, Wageningen, The Netherlands)

  • Jerker Nilsson

    (Swedish University of Agricultural Science, Department of Economics, P.O. Box 7013, S-75007, Uppsala, Sweden)

Abstract

Building on recent advances in cooperative literature and practice, we conceive two key organizational features of cooperatives: cooperative structure (in terms of control, ownership, and cost|pricing policies resulting in traditional and re-engineered co-ops) as well as entrepreneurial cooperative firm culture. Then we conceptualize and test the effect of these organizational features on the market orientation and performance of the cooperative firm relying on a sample of Dutch co-ops. We cannot establish a systematic influence of the cooperative structure; however, a significant influence of individualized member ownership on performance and of cost|pricing policies on market orientation has been found. Entrepreneurial firm culture has a significant effect on both market orientation and performance. [EconLit citations: L200, M310, Q130.] © 2004 Wiley Periodicals, Inc. Agribusiness 20: 379-396, 2004.

Suggested Citation

  • Kyriakos Kyriakopoulos & Matthew Meulenberg & Jerker Nilsson, 2004. "The impact of cooperative structure and firm culture on market orientation and performance," Agribusiness, John Wiley & Sons, Ltd., vol. 20(4), pages 379-396.
  • Handle: RePEc:wly:agribz:v:20:y:2004:i:4:p:379-396
    DOI: 10.1002/agr.20021
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    File URL: http://hdl.handle.net/10.1002/agr.20021
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    References listed on IDEAS

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    1. Albaek, Svend & Schultz, Christian, 1997. " One Cow, One Vote?," Scandinavian Journal of Economics, Wiley Blackwell, vol. 99(4), pages 597-615, December.
    2. Gruber, Jennifer E. & Rogers, Richard T. & Sexton, Richard J., 2000. "Do Agricultural Marketing Cooperatives Advertise Less Intensively Than Investor-Owned Food-Processing Firms?," Journal of Cooperatives, NCERA-210, vol. 15.
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    Cited by:

    1. Elena MELIÁ MARTÍ & Ma Pía CARNICER ANDRÉS, 2015. "Organizational models for the major agri-food cooperative groups in the European Union," CIRIEC Working Papers 1506, CIRIEC - Université de Liège.
    2. Borgen, Svein Ole, 2011. "Product differentiation and cooperative governance," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 40(3), pages 327-333, May.
    3. Isidoro Guzmán Raja & Narciso Arcas Lario & Domingo García Pérez de Lema, 2006. "La eficiencia técnica como medida de rendimiento de las cooperativas agrarias," CIRIEC-España, revista de economía pública, social y cooperativa, CIRIEC-España, issue 55, pages 289-311, August.
    4. Nilsson, Jerker & Ohlsson, Camilla, 2007. "The New Zealand Dairy Cooperatives’ Adaptation to Changing Market Conditions," Journal of Rural Cooperation, Hebrew University, Center for Agricultural Economic Research, vol. 35(1).
    5. Salavou, Helen E. & Sergaki, Panagiota, 2013. "Generic Business Strategies in Greece: Private Food Firms versus Agricultural Cooperatives," Journal of Rural Cooperation, Hebrew University, Center for Agricultural Economic Research, vol. 41(1).
    6. Bijman, W.J.J. & Hendrikse, G.W.J. & van Oijen, A.A.C.J., 2012. "Accommodating Two Worlds in One Organization: Changing Board Models in Agricultural Cooperatives," ERIM Report Series Research in Management ERS-2012-015-ORG, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    7. Julia Hohler & Rainer Kuhl, 2014. "Position and Performance of Farmer Cooperatives in the Food supply Chain of the EU-27," Annals of Public and Cooperative Economics, Wiley Blackwell, vol. 85(4), pages 579-595, December.
    8. Elena MELIA-MARTI & Ana Maria MARTINEZ-GARCIA, 2015. "Characterization And Analysis Of Cooperative Mergers And Their Results," Annals of Public and Cooperative Economics, Wiley Blackwell, vol. 86(3), pages 479-504, September.
    9. Marcos Matás, Gustavo & Hernández Espallardo, Miguel & Arcas-Lario, Narciso, 2014. "La disposición a invertir en cooperativas agroalimentarias: el papel de la heterogeneidad y el oportunismo de los socios," Economia Agraria y Recursos Naturales, Spanish Association of Agricultural Economists, vol. 14(1).
    10. Chiara Carini & Ericka Costa, 2013. "Exploring the performance of social cooperatives during the economic crisis: the Italian case," Euricse Working Papers 1359, Euricse (European Research Institute on Cooperative and Social Enterprises).
    11. Teresa Hooks & Áine Macken-Walsh & Olive McCarthy & Carol Power, 2017. "The Impact of a Values-Based Supply Chain (VBSC) on Farm-Level Viability, Sustainability and Resilience: Case Study Evidence," Sustainability, MDPI, Open Access Journal, vol. 9(2), pages 1-19, February.
    12. Chibanda, M. & Ortmann, Gerald F. & Lyne, Michael C., 2009. "Institutional and governance factors influencing the performance of selected smallholder agricultural cooperatives in KwaZulu-Natal," Agrekon, Agricultural Economics Association of South Africa (AEASA), vol. 48(3), September.
    13. Ericka Costa & Chiara Carini, 2016. "Northern and southern Italian social cooperatives during the economic crisis: a multiple factor analysis," Service Business, Springer;Pan-Pacific Business Association, vol. 10(2), pages 369-392, June.
    14. Dolores Gallardo Vázquez & M. Isabel Sánchez Hernández & Francisca Castilla Polo, 2015. "Marco teórico y metodológico para la validación cualitativa de un modelo explicativo de las responsabilidad social en sociedades cooperativas
      [Theoretical and methodological framework for the quali
      ," REVESCO: Revista de estudios cooperativos, Universidad Complutense de Madrid, Facultad de Ciencias Económicas y Empresariales, Escuela de Estudios Cooperativos, issue 118, pages 86-121.
    15. Izaskun AGIRRE & Pedro REINARES & Amaia AGIRRE, 2014. "Antecedents To Market Orientation In The Worker Cooperative Organization: The Mondragon Group," Annals of Public and Cooperative Economics, Wiley Blackwell, vol. 85(3), pages 387-408, September.
    16. Lind, Lena Westerlund, 2011. "Market orientation of the Swedish pork sector," Department of Economics publications 8119, Swedish University of Agricultural Sciences, Department of Economics.
    17. Ericka Costa & Michele Andreaus & Chiara Carini & Maurizio Carpita, 2012. "Exploring the efficiency of Italian social cooperatives by descriptive and principal component analysis," Service Business, Springer;Pan-Pacific Business Association, vol. 6(1), pages 117-136, March.
    18. Chiara Carini & Ericka Costa & Maurizio Carpita & Michele Andreaus, 2012. "The Italian Social Cooperatives in 2008: A Portrait Using Descriptive and Principal Component Analysis," Euricse Working Papers 1235, Euricse (European Research Institute on Cooperative and Social Enterprises).
    19. Athanasios Papadimitriou & Antonios Kargas, 2012. "The relationship between organizational culture and market orientation in the Greek telecommunication companies," Netnomics, Springer, vol. 13(1), pages 1-23, April.

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