Changing attitudes through information exposure: Experimental evidence on reducing agricultural burning in rural Nigeria

This study investigates the effectiveness of an education intervention that targets low‐income farmers regarding the consequences of agricultural burning. Agricultural burning is a major contributor to carbon emissions, second only to those from the energy sector. Using three treatment arms and a control group, I provided rural farmers in Nigeria with information on the social (health impacts, wildfire spread, biodiversity loss) and economic (income implications) consequences of agricultural burning. The third group received information that combined aspects from the first and second treatments, offering a comprehensive view of the effects of agricultural burning. The analysis suggests that exposure to this information prompts farmers to view agricultural burning as unacceptable, reducing their likelihood of engaging in this practice during the upcoming planting season. In addition, exposed farmers demonstrate a higher willingness to pay nominal fees for government services, such as weed disposal. This outcome demonstrates their support for sustainable farming practices, rather than resorting to burning. The influence of economic information is particularly noteworthy; farmers exposed to it demonstrate a higher willingness to pay such fees. Furthermore, the interventions led to a shift in farmers’ perceptions regarding the primary drivers of climate change, with increased recognition of human activity as the dominant factor. The study highlights how the gender of the farmer and their religious beliefs influence attitudes towards environmental protection. Specifically, male and less religious farmers tend to be more responsive to the interventions. These findings provide valuable insights into the effectiveness of “low‐cost” educational interventions in promoting sustainable agricultural practices among low‐income communities.