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Enhanced understanding of purchase intentions in the context of car buying: Implications for academics and practitioners

Author

Listed:
  • Wajid Hussain Rizvi
  • Salman Bashir Memon
  • Huma Amir

    (Institute of Business Administration, University Road, Karachi)

Abstract

This paper examines the factors that influence purchase intentions in the car buying context. Product attributes such as comfort level, brand name, affordability, resale value, serviceability, color, fuel efficiency, interior, entertainment and safety features are used to determine purchase preference. The results suggest that perceived behavioral control and attitude are major predictors of purchase intentions. Also a comparison of Toyota Vitz and Suzuki Swift reveals greater preference for the Vitz over the Swift.

Suggested Citation

  • Wajid Hussain Rizvi & Salman Bashir Memon & Huma Amir, 2018. "Enhanced understanding of purchase intentions in the context of car buying: Implications for academics and practitioners," Business Review, School of Economics and Social Sciences, IBA Karachi, vol. 13(1), pages 52-68, January-J.
    • Handle: RePEc:aho:journl:v:13:y:2018:i:1:p:52-68
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    File URL: https://businessreview.iba.edu.pk/articles/carbuying.pdf
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    References listed on IDEAS

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    1. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
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