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Global Adoption of Convenience Foods

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  • Sheely, Megan

Abstract

Trends in the types of foods Americans purchase are evident just by looking around the grocery store. Foods stuffs requiring extensive preparation are being replaced by convenience products that require little time, energy, or preparation. Food companies constantly invest in research and development of new convenience foods to make daily life easier for consumers. The objective of this study is to determine whether the demand for convenience foods is growing around the globe, and if so, to identify the various drivers responsible for the increase in demand. Secondary data were collected for 67 different countries on the quantity and value for four different food types of convenience food: frozen processed foods, chilled processed foods, meal replacement products, and sweet and savory snacks. Data were also found on potential drivers of convenience such as age, income, food budget, etc. All data had 10 years of information (1998 to 2007) and were collected through databases from Euromonitor or the World Bank and analyzed using regression analysis. The three biggest drivers of convenience foods were found to be possession of a color TV, possession of a microwave, and median age of the population.

Suggested Citation

  • Sheely, Megan, 2008. "Global Adoption of Convenience Foods," SS-AAEA Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 2008, pages 1-14.
    • Handle: RePEc:ags:ssaaea:113229
    DOI: 10.22004/ag.econ.113229
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    References listed on IDEAS

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    1. Harris, James Michael & Shiptsova, Rimma, 2007. "Consumer Demand for Convenience Foods: Demographics and Expenditures," Journal of Food Distribution Research, Food Distribution Research Society, vol. 38(3), pages 1-15.
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    Cited by:

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    2. Eric R. Tacardon & Ardvin Kester S. Ong & Ma. Janice J. Gumasing, 2023. "The Perception of Food Quality and Food Value among the Purchasing Intentions of Street Foods in the Capital of the Philippines," Sustainability, MDPI, vol. 15(16), pages 1-20, August.
    3. Zhang, Qi & Gallardo, R. Karina, 2018. "Willingness and Purchase Decision on Refrigerated Ready-to-eat Meals," 2018 Annual Meeting, August 5-7, Washington, D.C. 273992, Agricultural and Applied Economics Association.
    4. Andam, Kwaw S. & Asante, Seth, 2018. "Firm employment, exit, and growth in the food processing sector: Evidence from Ghana," IFPRI discussion papers 1755, International Food Policy Research Institute (IFPRI).
    5. Cinzia Di Novi & Anna Marenzi & Francesca Zantomio, 2021. "Patterns of Red and Processed Meat Consumption across Generations: A Shift from the Traditional Mediterranean Diet," Working Papers 2021:01, Department of Economics, University of Venice "Ca' Foscari".
    6. Boden, Joe & Maier, Erik & Wilken, Robert, 2020. "The effect of credit card versus mobile payment on convenience and consumers’ willingness to pay," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
    7. Andam, K. & Asante, S., 2018. "Determinants of firm exit and growth in the food processing sector: Evidence from Ghana," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 277487, International Association of Agricultural Economists.
    8. Ginanneschi, Marco, 2021. "Long-term strategic thinking, the Themis method and the future of food," Technological Forecasting and Social Change, Elsevier, vol. 165(C).
    9. Di Novi, Cinzia & Marenzi, Anna, 2022. "Improving health and sustainability: Patterns of red and processed meat consumption across generations," Health Policy, Elsevier, vol. 126(12), pages 1324-1330.
    10. Weatherspoon, Dave D. & Kuhns, Annemarie & Leschewski, Andrea & Dickens, Chris, 2015. "The Relationship between Supermarket Concentration and the Shopping Habits of the Urban Poor: a Prepared Foods Example," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 205691, Agricultural and Applied Economics Association.

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