Consumer’s stated trust in the food industry and meat purchases
Research indicates that consumers are particularly concerned about the safety of meat. More highly processed meat is perceived as more unsafe than fresh or natural meats, i.e., consumers trust processed meat less. This paper studies the relationship between perceived trust and day-to-day purchase behavior for meat, giving special attention to the degree of meat processing. Controlling for trust in food chain actors and demographic and socio-economic variables, actual meat purchases of Canadian households are linked to answers from a commissioned food attitudes survey completed by the same households. Expenditures for processed and total meat (but not for fresh meat) are significantly different by three levels of trust in the food industry. Consumer with the lowest trust levels consume less (especially of processed meat) compared to those with higher trust levels. However, in a multivariate setting, trust shows no effect on fresh or processed meat purchases with or without demographic and socio-economic control variables, suggesting that the impact of trust on meat purchases is only small. However, the low trusting consumer segment could potentially be a target for marketing strategies focused on reputation and quality to increase sales in this particular group. Copyright Springer Science+Business Media B.V. 2012
Volume (Year): 29 (2012)
Issue (Month): 4 (December)
|Contact details of provider:|| Web page: http://www.springer.com|
Web page: https://afhvs.wildapricot.org/
|Order Information:||Web: http://www.springer.com/economics/journal/10460|
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Branden B. Johnson, 1999. "Exploring dimensionality in the origins of hazard-related trust," Journal of Risk Research, Taylor & Francis Journals, vol. 2(4), pages 325-354, October.
- Capps, Oral & Park, Jaehong, 2002. "Impacts of Advertising, Attitudes, Lifestyles, and Health on the Demand for U.S. Pork: A Micro-Level Analysis," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 34(01), pages 1-15, April.
- Capps, Oral, Jr. & Park, Jaehong, 2002. "Impacts Of Advertising, Attitudes, Lifestyles, And Health On The Demand For U.S. Pork: A Micro-Level Analysis," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 34(01), April.
- H.H. Jensen & T. Kesavan & S.R. Johnson, 1992.
"Measuring the Impact of Health Awareness on Food Demand,"
Review of Agricultural Economics,
Agricultural and Applied Economics Association, vol. 14(2), pages 299-312.
- Jensen, Helen H. & Kesavan, T. & Johnson, Stanley R., 1992. "Measuring the Impact of Health Awareness on Food Demand," Staff General Research Papers Archive 11239, Iowa State University, Department of Economics.
- James, Harvey S., Jr. & Marks, Leonie A., 2006. "Trust in Biotechnology Risk Managers: Insights from the United Kingdom, 1996-2002," 2006 Annual meeting, July 23-26, Long Beach, CA 21153, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
- Harris, James Michael & Shiptsova, Rimma, 2007. "Consumer Demand for Convenience Foods: Demographics and Expenditures," Journal of Food Distribution Research, Food Distribution Research Society, vol. 38(3), November.
- Putnam, Judy & Gerrior, Shirley, 1997. "Americans Consuming More Grains and Vegetables, Less Saturated Fat," Food Review: The Magazine of Food Economics, United States Department of Agriculture, Economic Research Service, vol. 20(3).
- Rémy Lambert & Bruno Larue & Clément Yélou & George Criner, 2006. "Fish and meat demand in Canada: Regional differences and weak separability," Agribusiness, John Wiley & Sons, Ltd., vol. 22(2), pages 175-199.
- Nicholas E. Piggott & Thomas L. Marsh, 2004. "Does Food Safety Information Impact U.S. Meat Demand?," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 86(1), pages 154-174.
- Nijssen, Edwin J & Van Trijp, Hans C M, 1998. "Branding Fresh Food Products: Exploratory Empirical Evidence from the Netherlands," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 25(2), pages 228-242. Full references (including those not matched with items on IDEAS)
When requesting a correction, please mention this item's handle: RePEc:spr:agrhuv:v:29:y:2012:i:4:p:507-517. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Sonal Shukla)or (Rebekah McClure)
If references are entirely missing, you can add them using this form.