Assessing Effects Of Prices And Advertising On Purchases Of Finfish And Shellfish In A Local Market In Texas
Estimates of demand parameters for disaggregate finfish and shellfish products were obtained using scanner data from a retail food firm in Houston. Demand for the various products was elastic (except for oysters); in general, cross-price effects play a statistically significant role in pounds sold per 1000 customers. Own-advertisement effects are important, but cross-advertisement effects are generally marginal. Seasonality is a key factor in purchases of most finfish and shellfish products.
Volume (Year): 23 (1991)
Issue (Month): 01 (July)
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