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Preisstrategien im deutschen Lebensmitteleinzelhandel – eine empirische Analyse

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  • Moser, Anke

Abstract

The present article discusses several pricing patterns and promotion activities in the German grocery retail industry. Special sales offers on the one hand and continuous pricing on the other hand affect the price instability of several selected products. Altogether the grocery retail industry exerts a stabilizing effect on prices in comparison with the price instability of agricultural commodities in the world market. Different price levels for products in some retail outlets show that a mixed price calculation is used. Price elasticities in the elastic part of the demand function for four selected products indicate that consumers react strongly to price discounts at the point of sale. Beside pricing strategies, different promotion activities affect demand for individual products strongly.

Suggested Citation

  • Moser, Anke, 2001. "Preisstrategien im deutschen Lebensmitteleinzelhandel – eine empirische Analyse," German Journal of Agricultural Economics, Humboldt-Universitaet zu Berlin, Department for Agricultural Economics, vol. 50(03), pages 1-4.
    • Handle: RePEc:ags:gjagec:98879
    DOI: 10.22004/ag.econ.98879
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    References listed on IDEAS

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    1. Cuddy, John D A & Della Valle, P A, 1978. "Measuring the Instability of Time Series Data," Oxford Bulletin of Economics and Statistics, Department of Economics, University of Oxford, vol. 40(1), pages 79-85, February.
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    3. Oral Capps, 1989. "Utilizing Scanner Data to Estimate Retail Demand Functions for Meat Products," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 71(3), pages 750-760.
    4. Seo, Seong-Cheon & Capps, Oral, Jr., 1997. "Testing For Store-Level Differences In Factors Affecting Item Movement Of Prego And Ragu Spaghetti Sauces Using Point-Of-Sale Data," Journal of Food Distribution Research, Food Distribution Research Society, vol. 28(3), pages 1-12, October.
    5. T. F. Funk & Karl D. Meilke & H. Bruce Huff, 1977. "Effects of Retail Pricing and Advertising on Fresh Beef Sales," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 59(3), pages 533-537.
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