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Christmas Tree Consumption Behavior: Natural Vs. Artificial

Author

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  • Hamlett, Cathy Ann
  • Herrmann, Robert O.
  • Warland, Rex H.
  • Zhao, Fengkun

Abstract

Artificial Christmas trees have gained an increasing market share, causing concern to natural Christmas tree producers. Primary data was used to test a hypothesized sequential probit model of buyer characteristics. The model predicted the probability of using or displaying a Christmas tree, then if a use decision was made, the probability of displaying a natural tree. The people who are likely to display trees are Christian, practice other secular Christmas rituals, have children, and spend Christmas at home. Those who use natural trees are younger, white, have a higher income, and live in a single-family dwelling.

Suggested Citation

  • Hamlett, Cathy Ann & Herrmann, Robert O. & Warland, Rex H. & Zhao, Fengkun, 1989. "Christmas Tree Consumption Behavior: Natural Vs. Artificial," Northeastern Journal of Agricultural and Resource Economics, Northeastern Agricultural and Resource Economics Association, vol. 18(2), pages 1-5, October.
    • Handle: RePEc:ags:nejare:28869
    DOI: 10.22004/ag.econ.28869
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    References listed on IDEAS

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    1. Amemiya, Takeshi, 1981. "Qualitative Response Models: A Survey," Journal of Economic Literature, American Economic Association, vol. 19(4), pages 1483-1536, December.
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    Cited by:

    1. Huang, Chung & Misra, Sukant, 1991. "Modeling Consumer Preference for Organic Produce with Selectivity Bias," WAEA/ WFEA Conference Archive (1929-1995) 321430, Western Agricultural Economics Association.
    2. Davis, George C., 1993. "Consumer's Specie Knowledge and the Values of Natural Christmas Tree Characteristics," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 25(1), pages 266-277, July.
    3. Laura Birg & Anna Goeddeke, 2016. "Christmas Economics—A Sleigh Ride," Economic Inquiry, Western Economic Association International, vol. 54(4), pages 1980-1984, October.
    4. Davis, George C. & Wohlgennat, Michael K., "undated". "Cross Sectional Estimation Of Market Demand Elasticities For Natural Christmas Trees," 1991 Annual Meeting, August 4-7, Manhattan, Kansas 271353, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    5. Zaffou, Madiha & Campbell, Benjamin, 2017. "Willingness to Pay for Retail Location and Product Origin of Christmas Trees," Agricultural and Resource Economics Review, Cambridge University Press, vol. 46(3), pages 464-478, December.

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