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Christmas Tree Consumption Behavior: Natural Vs. Artificial

Author

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  • Hamlett, Cathy Ann
  • Herrmann, Robert O.
  • Warland, Rex H.
  • Zhao, Fengkun

Abstract

Artificial Christmas trees have gained an increasing market share, causing concern to natural Christmas tree producers. Primary data was used to test a hypothesized sequential probit model of buyer characteristics. The model predicted the probability of using or displaying a Christmas tree, then if a use decision was made, the probability of displaying a natural tree. The people who are likely to display trees are Christian, practice other secular Christmas rituals, have children, and spend Christmas at home. Those who use natural trees are younger, white, have a higher income, and live in a single-family dwelling.

Suggested Citation

  • Hamlett, Cathy Ann & Herrmann, Robert O. & Warland, Rex H. & Zhao, Fengkun, 1989. "Christmas Tree Consumption Behavior: Natural Vs. Artificial," Northeastern Journal of Agricultural and Resource Economics, Northeastern Agricultural and Resource Economics Association, vol. 18(2), October.
  • Handle: RePEc:ags:nejare:28869
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    File URL: http://purl.umn.edu/28869
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    Cited by:

    1. Laura Birg & Anna Goeddeke, 2016. "Christmas Economics—A Sleigh Ride," Economic Inquiry, Western Economic Association International, vol. 54(4), pages 1980-1984, October.
    2. Zaffou, Madiha & Campbell, Benjamin, 2016. "Willingness to Pay for Retail Location and Product Origin of Christmas Trees," 2016 Annual Meeting, February 6-9, 2016, San Antonio, Texas 229906, Southern Agricultural Economics Association.

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    Keywords

    Demand and Price Analysis;

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