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When Consumers Diet, Should Producers Care? An Examination of Low-Carb Dieting and U.S. Orange Juice Consumption

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  • Love, Leigh Ann
  • Sterns, James A.
  • Spreen, Thomas H.
  • Wysocki, Allen F.

Abstract

From 2000 through 2004, per-capita orange juice purchases decreased by 12.3 percent in the United States, while the popularity and media coverage of low-carbohydrate dieting exploded. Content analysis was used to count selected newspaper articles topically related to low-carbohydrate dieting, the Atkins diet, and the South Beach diet. These data were included in a national orange juice demand model, where purchase data served as the independent variable and proxy for consumer demand of orange juice. Results indicate that media coverage of low-carbohydrate diets and dieting was negatively and significantly related to demand for orange juice in the United States.

Suggested Citation

  • Love, Leigh Ann & Sterns, James A. & Spreen, Thomas H. & Wysocki, Allen F., 2006. "When Consumers Diet, Should Producers Care? An Examination of Low-Carb Dieting and U.S. Orange Juice Consumption," Journal of Food Distribution Research, Food Distribution Research Society, vol. 37(3), pages 1-9, November.
    • Handle: RePEc:ags:jlofdr:7062
    DOI: 10.22004/ag.econ.7062
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    References listed on IDEAS

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