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When Consumers Diet, Should Producers Care? An Examination of Low-Carb Dieting and U.S. Orange Juice Consumption

  • Love, Leigh Ann
  • Sterns, James A.
  • Spreen, Thomas H.
  • Wysocki, Allen F.

From 2000 through 2004, per-capita orange juice purchases decreased by 12.3 percent in the United States, while the popularity and media coverage of low-carbohydrate dieting exploded. Content analysis was used to count selected newspaper articles topically related to low-carbohydrate dieting, the Atkins diet, and the South Beach diet. These data were included in a national orange juice demand model, where purchase data served as the independent variable and proxy for consumer demand of orange juice. Results indicate that media coverage of low-carbohydrate diets and dieting was negatively and significantly related to demand for orange juice in the United States.

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Article provided by Food Distribution Research Society in its journal Journal of Food Distribution Research.

Volume (Year): 37 (2006)
Issue (Month): 03 (November)

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Handle: RePEc:ags:jlofdr:7062
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  1. Nicholas E. Piggott & Thomas L. Marsh, 2004. "Does Food Safety Information Impact U.S. Meat Demand?," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 86(1), pages 154-174.
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  4. Kassarjian, Harold H, 1977. " Content Analysis in Consumer Research," Journal of Consumer Research, University of Chicago Press, vol. 4(1), pages 8-18, June.
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