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Is Generational Change Contributing to the Decline in Fluid Milk Consumption?

Author

Listed:
  • Stewart, Hayden
  • Dong, Diansheng
  • Carlson, Andrea

Abstract

U.S. per capita fluid milk consumption has decreased since the 1940s. This study uses data collected between 1977 and 2008 from USDA surveys to investigate whether generational change is a contributing factor. More recent generations are found to consume less whole milk and less lower-fat milk, controlling for their age at the time of the survey and other consumption determinants. These findings underscore the importance of checkoff programs, the National School Lunch Program, and other initiatives that encourage children to consume milk. Our methodology may also be adapted to analyze long-run trends in the consumption of other foods.

Suggested Citation

  • Stewart, Hayden & Dong, Diansheng & Carlson, Andrea, 2012. "Is Generational Change Contributing to the Decline in Fluid Milk Consumption?," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 37(3), December.
  • Handle: RePEc:ags:jlaare:142354
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    File URL: http://purl.umn.edu/142354
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    References listed on IDEAS

    as
    1. Kaiser, Harry M. & Dong, Diansheng, 2006. "Measuring the Impacts of Generic Fluid Milk and Dairy Marketing," Research Bulletins 121581, Cornell University, Department of Applied Economics and Management.
    2. Hiroshi Mori & Dennis L. Clason & Jay M. Lillywhite, 2006. "Estimating price and income elasticities in the presence of age-cohort effects," Agribusiness, John Wiley & Sons, Ltd., vol. 22(2), pages 201-217.
    3. Johnson, William R, 1980. "Vintage Effects in the Earnings of White American Men," The Review of Economics and Statistics, MIT Press, vol. 62(3), pages 399-407, August.
    4. Hayden Stewart & Noel Blisard, 2008. "Are Younger Cohorts Demanding Less Fresh Vegetables?," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 30(1), pages 43-60.
    5. R. A. Schrimper, 1979. "Demographic Change and the Demand for Food: Discussion," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 61(5), pages 1058-1060.
    6. Schmit, Todd M. & Dong, Diansheng & Chung, Chanjin & Kaiser, Harry M. & Gould, Brian W., 2002. "Identifying The Effects Of Generic Advertising On The Household Demand For Fluid Milk And Cheese: A Two-Step Panel Data Approach," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 27(01), July.
    7. Gould, Brian W., 1996. "Factors Affecting U.S. Demand For Reduced-Fat Fluid Milk," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 21(01), July.
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