Are Younger Cohorts Demanding Less Fresh Vegetables?
The demand for vegetables is expected to increase with trends in the population of the United States. For example, having a college education increases demand, and more Americans are completing college. However, the possibility of a cohort effect has not been considered. A cohort includes people born in the same year, and is similar in concept to a generation. Using data collected over more than twenty years, we find younger cohorts spend less money on fresh vegetables for at-home consumption than their older counterparts do. These effects will decrease demand over time. Changing cooking habits may explain this effect. Copyright 2008, Oxford University Press.
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Volume (Year): 30 (2008)
Issue (Month): 1 ()
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