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Consumer Preferences Regarding Multifunctional Agriculture

  • Yrjola, Tapani
  • Kola, Jukka
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    Multifunctionality is one of the key issues and concepts in European agriculture and in the common agricultural policy. Its importance is further emphasized in the context of the WTO negotiations. Stronger emphasis on multifunctionality will also have significant impacts on the food and agribusiness sector. Yet, so far consumers' views on multifunctionality have mostly been neglected in both policy planning and research. This paper presents one of the first major surveys on consumers' attitudes towards and willingness to pay for multifunctional agriculture. The study is based on a modern computer aided interviewing system and the contingent valuation method was employed to find out the WTP.

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    File URL: http://purl.umn.edu/8117
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    Article provided by International Food and Agribusiness Management Association (IAMA) in its journal International Food and Agribusiness Management Review.

    Volume (Year): 07 (2004)
    Issue (Month): 02 ()
    Pages:

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    Handle: RePEc:ags:ifaamr:8117
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    1. Latvala, Terhi & Kola, Jukka, 2003. "Impact Of Information On The Demand For Credence Characteristics," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IAMA), vol. 5(02).
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    5. Kontogianni, Areti & Skourtos, Mihalis S. & Langford, Ian H. & Bateman, Ian J. & Georgiou, Stavros, 2001. "Integrating stakeholder analysis in non-market valuation of environmental assets," Ecological Economics, Elsevier, vol. 37(1), pages 123-138, April.
    6. Scarpa, Riccardo & Hutchinson, W. George & Chilton, Susan M. & Buongiorno, Joseph, 2000. "Importance of forest attributes in the willingness to pay for recreation: a contingent valuation study of Irish forests," Forest Policy and Economics, Elsevier, vol. 1(3-4), pages 315-329, December.
    7. Spash, Clive L., 2000. "Ecosystems, contingent valuation and ethics: the case of wetland re-creation," Ecological Economics, Elsevier, vol. 34(2), pages 195-215, August.
    8. Pruckner, Gerald J, 1995. "Agricultural Landscape Cultivation in Austria: An Application of the CVM," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 22(2), pages 173-90.
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