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Consumer Preferences Regarding Multifunctional Agriculture

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  • Yrjola, Tapani
  • Kola, Jukka

Abstract

Multifunctionality is one of the key issues and concepts in European agriculture and in the common agricultural policy. Its importance is further emphasized in the context of the WTO negotiations. Stronger emphasis on multifunctionality will also have significant impacts on the food and agribusiness sector. Yet, so far consumers' views on multifunctionality have mostly been neglected in both policy planning and research. This paper presents one of the first major surveys on consumers' attitudes towards and willingness to pay for multifunctional agriculture. The study is based on a modern computer aided interviewing system and the contingent valuation method was employed to find out the WTP.

Suggested Citation

  • Yrjola, Tapani & Kola, Jukka, 2004. "Consumer Preferences Regarding Multifunctional Agriculture," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 7(2), pages 1-13.
    • Handle: RePEc:ags:ifaamr:8117
    DOI: 10.22004/ag.econ.8117
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    2. Maja KOŽAR & Markus KEMPEN & Wolfgang BRITZ & Emil ERJAVEC, 2012. "Flattening and redistribution of the CAP direct payments for the EU27 regions," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 58(10), pages 443-453.
    3. Klaus Mittenzwei & Stefan Mann & Karen Refsgaard & Valborg Kvakkestad, 2016. "Hot cognition in agricultural policy preferences in Norway?," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 33(1), pages 61-71, March.
    4. Pavel CIAIAN & Sergio GOMEZ y PALOMA, 2011. "The Value of EU Agricultural Landscape," JRC Research Reports JRC65456, Joint Research Centre.
    5. Erjavec, Emil & Chantreuil, Frédéric & Hanrahan, Kevin & Donnellan, Trevor & Salputra, Guna & Kozar, Maja & van Leeuwen, Myrna, 2011. "Policy assessment of an EU wide flat area CAP payments system," Economic Modelling, Elsevier, vol. 28(4), pages 1550-1558, July.
    6. Niemi, Jarkko K. & Sinisalo, Alina & Valros, Anna & Heinonen, Mari, 2012. "Market and policy-oriented incentives to provide animal welfare: The case of tail biting," 126th Seminar, June 27-29, 2012, Capri, Italy 125957, European Association of Agricultural Economists.
    7. Jones, P.J. & Andersen, E. & Capitani, C. & Carvalho Ribeiro, S. & Griffiths, G.H. & Loupa-Ramos, I. & Madeira, L. & Mortimer, S.R. & Paracchini, M.L. & Pinto Correia, T. & Schmidt, A.M. & Simoncini, , 2016. "The EU societal awareness of landscape indicator: A review of its meaning, utility and performance across different scales," Land Use Policy, Elsevier, vol. 53(C), pages 112-122.
    8. Lankoski, Jussi E. & Ollikainen, Markku, 2009. "Biofuel policies and the environment: the effects of biofuel feedstock production on climate, water quality and biodiversity," 2009 Conference, August 16-22, 2009, Beijing, China 51677, International Association of Agricultural Economists.
    9. Hyunhee Jung, 2020. "Estimating the social value of multifunctional agriculture (MFA) with choice experiment," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 66(3), pages 120-128.
    10. Ahtiainen, Heini & Pouta, Eija & Liski, Eero & Assmuth, Aino & Myyrä, Sami, 2014. "The importance of agricultural objectives – summary of studies," 2014 International Congress, August 26-29, 2014, Ljubljana, Slovenia 182792, European Association of Agricultural Economists.
    11. Chen Qiuzhen & Sumelius John & Arovuori Kyösti, 2009. "The evolution of policies for multifunctional agriculture and rural areas in China and Finland," European Countryside, Sciendo, vol. 1(4), pages 202-209, January.
    12. Pavel Ciaian & Sergio Gomez y Paloma, 2011. "Valuation of EU Agricultural Landscape," EERI Research Paper Series EERI_RP_2011_20, Economics and Econometrics Research Institute (EERI), Brussels.
    13. Ollikainen, Markku & Lankoski, Jussi E., 2005. "Multifunctional Agriculture: The Effect of Non-Public Goods on Socially Optimal Policies," 2005 International Congress, August 23-27, 2005, Copenhagen, Denmark 24611, European Association of Agricultural Economists.

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