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Multi-Criteria Methodology: AHP and Fuzzy Logic in the Selection of Post-Harvest Technology for Smallholder Cocoa Production


  • Lenin, Vera-Montenegro
  • Baviera-Puig, Amparo
  • García-Álvarez-Coque, José-María


Ecuador supplies 70% of the world’s fine aroma cocoa (Theobroma cacao). This paper defines a model of post-harvest technology selection, adapted to small producers, using two multi-criteria models that evaluate the quality, processing cost, and technology adoption capability of each technology. To achieve this result, a preliminary assessment of nine post-harvest technologies is performed, considering only the quality criteria. We then apply the analytical hierarchy process and fuzzy logic methodologies considering the other criteria (processing cost and technology adoption capability). The models provide alternative methods to achieve solutions that reflect the reality of small cocoa producers’ decision-making processes.

Suggested Citation

  • Lenin, Vera-Montenegro & Baviera-Puig, Amparo & García-Álvarez-Coque, José-María, 2014. "Multi-Criteria Methodology: AHP and Fuzzy Logic in the Selection of Post-Harvest Technology for Smallholder Cocoa Production," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 17(2), pages 1-18, May.
  • Handle: RePEc:ags:ifaamr:167907

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    References listed on IDEAS

    1. Abdulai, Awudu & Owusu, Victor & Bakang, John-Eudes A., 2011. "Adoption of safer irrigation technologies and cropping patterns: Evidence from Southern Ghana," Ecological Economics, Elsevier, vol. 70(7), pages 1415-1423, May.
    2. Namara, Regassa E. & Hope, Lesley & Sarpong, Eric Owusu & De Fraiture, Charlotte & Owusu, Diana, 2014. "Adoption patterns and constraints pertaining to small-scale water lifting technologies in Ghana," Agricultural Water Management, Elsevier, vol. 131(C), pages 194-203.
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    8. Macharis, Cathy & Springael, Johan & De Brucker, Klaas & Verbeke, Alain, 2004. "PROMETHEE and AHP: The design of operational synergies in multicriteria analysis.: Strengthening PROMETHEE with ideas of AHP," European Journal of Operational Research, Elsevier, vol. 153(2), pages 307-317, March.
    9. Mariano, Marc Jim & Villano, Renato & Fleming, Euan, 2012. "Factors influencing farmers’ adoption of modern rice technologies and good management practices in the Philippines," Agricultural Systems, Elsevier, vol. 110(C), pages 41-53.
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