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Grameen Danone Foods Limited (GDF)

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Listed:
  • Rodrigues, Jonathan
  • Baker, Gregory A.

Abstract

This case describes Grameen Danone Foods (GDF), a fresh dairy product company in Bangladesh that was founded in 2007. GDF is the result of a joint venture between Groupe Danone, a multi-national corporation, and the Grameen Bank, a Bangladeshi non-governmental organization (NGO). GDF collects milk from many small dairy farmers and produces yogurt products for distribution through both rural and urban channels. The issues, challenges and opportunities highlighted in the case are relevant for students and industry professionals. The SWOT (Strengths, Weaknesses, Opportunities, Threats) framework is ideal for analyzing the content of the case; this may then be used to create future plans, for the business as a whole and specifically in the areas of marketing and operations.

Suggested Citation

  • Rodrigues, Jonathan & Baker, Gregory A., 2012. "Grameen Danone Foods Limited (GDF)," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 15(01), pages 1-32, February.
    • Handle: RePEc:ags:ifaamr:120862
    DOI: 10.22004/ag.econ.120862
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    References listed on IDEAS

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    1. MacDonald, James M. & O'Donoghue, Erik J. & McBride, William D. & Nehring, Richard F. & Sandretto, Carmen L. & Mosheim, Roberto, 2007. "Profits, Costs, and the Changing Structure of Dairy Farming," Economic Research Report 6704, United States Department of Agriculture, Economic Research Service.
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    Cited by:

    1. Hoddinott, John F. & Gillespie, Stuart & Yosef, Sivan, 2015. "Public-private partnerships and the reduction of undernutrition in developing countries," IFPRI discussion papers 1487, International Food Policy Research Institute (IFPRI).
    2. Robert L. Williams, Jr. & Maktoba Omar, 2013. "Case Study: Utilizing the VFBOP model for entry into emerging markets: Grameen Danone Foods," Transnational Marketing Journal, Oxbridge Publishing House, UK, vol. 1(1), pages 59-71, October.
    3. Zviemurwi J. Chihambakwe & Sara S. (Saartjie) Grobbelaar & Stephen Matope, 2021. "Creating Shared Value in BoP Communities with Micro-Manufacturing Factories: A Systematized Literature Review," Sustainability, MDPI, vol. 13(18), pages 1-22, September.

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