Preference for Risk Management Information Sources: Implications for Extension and Outreach Programming
This article examines farmersâ€™ preferences for various risk management information sources. Our results suggest that information from risk management experts, in-depth materials studied on their own, and popular press outlets tend to be preferred and are ranked highly by producers. Using a regression model to investigate farmer/farm attributes that affect preference for a particular risk management information source, we find that younger farmers with college education, higher leverage, assets greater than $1 million, risk-loving attitudes, and who have used professional services (marketing consultants) tend to prefer information from risk management experts, the Internet, and marketing clubs/other producers. On the other hand, producers who prefer self-study of educational materials and popular press information sources tend to be younger, with lower leverage levels, and have used fewer professional services.
Volume (Year): 37 (2008)
Issue (Month): 1 (April)
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- Davis, Todd D. & Patrick, George F. & Coble, Keith H. & Knight, Thomas O. & Baquet, Alan E., 2005. "Forward Pricing Behavior of Corn and Soybean Producers," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 37(01), April.
- Knight, Thomas O. & Coble, Keith H. & Patrick, George F. & Baquet, Alan E., 2003. "Risk Management Education: An Examination of Crop Producers' Participation in Recent Programs and of Their Desire for Additional Training," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 35(03), December.
- Joost M.E. Pennings & Philip Garcia, 2001. "Measuring Producers' Risk Preferences: A Global Risk-Attitude Construct," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 83(4), pages 993-1009.
- David C. Hall & Thomas O. Knight & Keith H. Coble & Alan E. Baquet & George F. Patrick, 2003. "Analysis of Beef Producers' Risk Management Perceptions and Desire for Further Risk Management Education," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 25(2), pages 430-448.
- Gloy, Brent A. & Akridge, Jay T. & Whipker, Linda D., 2000. "The Usefulness And Influence Of Information Sources On Commercial Farms," 2000 Annual meeting, July 30-August 2, Tampa, FL 21735, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
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