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Preference for Risk Management Information Sources: Implications for Extension and Outreach Programming

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  • Rejesus, Roderick M.
  • Knight, Thomas O.
  • Jaramillo, Mauricio
  • Coble, Keith H.
  • Patrick, George F.
  • Baquet, Alan

Abstract

This article examines farmers’ preferences for various risk management information sources. Our results suggest that information from risk management experts, in-depth materials studied on their own, and popular press outlets tend to be preferred and are ranked highly by producers. Using a regression model to investigate farmer/farm attributes that affect preference for a particular risk management information source, we find that younger farmers with college education, higher leverage, assets greater than $1 million, risk-loving attitudes, and who have used professional services (marketing consultants) tend to prefer information from risk management experts, the Internet, and marketing clubs/other producers. On the other hand, producers who prefer self-study of educational materials and popular press information sources tend to be younger, with lower leverage levels, and have used fewer professional services.

Suggested Citation

  • Rejesus, Roderick M. & Knight, Thomas O. & Jaramillo, Mauricio & Coble, Keith H. & Patrick, George F. & Baquet, Alan, 2008. "Preference for Risk Management Information Sources: Implications for Extension and Outreach Programming," Agricultural and Resource Economics Review, Cambridge University Press, vol. 37(1), pages 106-116, April.
    • Handle: RePEc:cup:agrerw:v:37:y:2008:i:01:p:106-116_00
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    Cited by:

    1. Lippsmeyer, Margaret & Langemeier, Michael, . "Experience, Knowledge, & Collaboration: Why Good Managers Make an Effort to Improve," farmdoc daily, University of Illinois at Urbana-Champaign, Department of Agricultural and Consumer Economics, vol. 13(39).

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