Attitudes and acceptance of South African urban consumers towards genetically modified white maize
The introduction of genetically modified (GM) food products to food markets around the world, has led to considerable controversy. In many cases consumer attitudes and perceptions of GM food products were revealed as fears, concern for, and avoidance of the new technology. The importance of GM foods in South Africa is increasing, even though the GM Food debate lags behind many other (often more developed) parts of the world. This paper investigates the knowledge, attitudes and acceptance of urban South African white-grain maize consumers regarding GM maize. Conjoint- and cluster analysis were used to develop clusters/market segments among the urban consumers of white maize. A range of additional questions was used to develop profiles of the identified market segments. These aspects covered demographics, GM knowledge aspects as well as GM attitude aspects. Four distinct clusters/market segments were identified with specific characteristics: "Anti-GM, Brand aware" cluster (35% of valid responses), "Brand unaware, Farmer sympathetic" cluster (20%), "GM consumer benefit, Brand aware" cluster (25%) and the "Brand aware, Pro-GM" cluster (20%). The most significant differences between the clusters were based on the consumers' attitudes towards GM food products.
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Baker, Gregory A., 1999. "Consumer Preferences For Food Safety Attributes In Fresh Apples: Market Segments, Consumer Characteristics, And Marketing Opportunities," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 24(01), July.
- Green, Paul E & Srinivasan, V, 1978. " Conjoint Analysis in Consumer Research: Issues and Outlook," Journal of Consumer Research, Oxford University Press, vol. 5(2), pages 103-123, Se.
When requesting a correction, please mention this item's handle: RePEc:ags:agreko:31714. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.