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Holiday Attachment: The Construct And Its Measurement


  • George P. Babu

    () (Goa University, India)

  • Alexandru Nedelea

    () ("Stefan cel Mare" University, Suceava)


Given that it is not the individual components constituting a holiday in isolation or in simple additive relationship that determines tourists’ sense of satisfaction with that holiday, the absence of an instrument to capture the effect of the holiday experience in its entirety is but odd. Not only that, the current approach of inferring the whole complex of holiday experience as the simple additive sum of the knowledge of its constituent parts is epistemologically problematic, too. Beginning with a brief inventorying of the current approaches to the measurement of place attachment, which is being used by researchers to assess tourists’ attachment to holiday destinations, the present paper attempts to develop a more holistic instrument, Holiday Attachment, which can comprehensively measure tourists’ attachment with the composite holiday experience. The holiday attachment instrument has successfully demonstrated the essential tests of validity and reliability. The paper is concluded with a brief discussion of the current limitations and the developmental dimensions of the instrument, as well as its implications and potential applications.

Suggested Citation

  • George P. Babu & Alexandru Nedelea, 2005. "Holiday Attachment: The Construct And Its Measurement," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 7(18), pages 24-33, November.
  • Handle: RePEc:aes:amfeco:v:7:y:2005:i:18:p:24-33

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    References listed on IDEAS

    1. Celsi, Richard L & Olson, Jerry C, 1988. " The Role of Involvement in Attention and Comprehension Processes," Journal of Consumer Research, Oxford University Press, vol. 15(2), pages 210-224, September.
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    Cited by:

    1. Dan Popescu & Alina Ciocârlan-Chitucea & Alexandra Steriu & Cristina State, 2012. "Change Management – Condition of Organizational Sustainability in IT&C Small and Medium-Sized Enterprises," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 14(32), pages 333-348, June.

    More about this item


    Holiday attachement; Holiday utility; Holiday identity; Implications of the scale.;

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism


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