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Neuro-AI Convergence in Packaging Design: A Multimodal Biometric and Explainable AI Approach

Author

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  • Abdullah Balli

    (OSTIM Technical University, Ankara, Turkey)

Abstract

No abstract is available for this item.

Suggested Citation

  • Abdullah Balli, 2026. "Neuro-AI Convergence in Packaging Design: A Multimodal Biometric and Explainable AI Approach," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 28(71), pages 256-256, February.
    • Handle: RePEc:aes:amfeco:v:28:y:2026:i:71:p:256
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    File URL: http://www.amfiteatrueconomic.ro/temp/Article_3511.pdf
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    References listed on IDEAS

    as
    1. Wedel, Michel & Pieters, Rik, 2008. "Eye Tracking for Visual Marketing," Foundations and Trends(R) in Marketing, now publishers, vol. 1(4), pages 231-320, August.
    2. Rik Pieters & Luk Warlop & Michel Wedel, 2002. "Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory," Management Science, INFORMS, vol. 48(6), pages 765-781, June.
    3. Clement, Jesper & Kristensen, Tore & Grønhaug, Kjell, 2013. "Understanding consumers' in-store visual perception: The influence of package design features on visual attention," Journal of Retailing and Consumer Services, Elsevier, vol. 20(2), pages 234-239.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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