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Customer Retention in a Competitive Power Market: Analysis of a 'Double-Bounded Plus Follow-Ups' Questionnaire


  • Yongxin Cai
  • Iraj Deilami
  • Kenneth Train


A model is developed and estimated that forecasts the share of an electric utility's customers who would switch to a competitor under various price discounts and service attributes (reliability, renewable power, energy conservation assistance, and customer service.) The method builds upon previous double-bounded dichotomous choice procedures, extended to account for the multi-attribute nature of electric power service.

Suggested Citation

  • Yongxin Cai & Iraj Deilami & Kenneth Train, 1998. "Customer Retention in a Competitive Power Market: Analysis of a 'Double-Bounded Plus Follow-Ups' Questionnaire," The Energy Journal, International Association for Energy Economics, vol. 0(Number 2), pages 191-215.
  • Handle: RePEc:aen:journl:1998v19-02-a12

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    References listed on IDEAS

    1. Engle, Robert & Granger, Clive, 2015. "Co-integration and error correction: Representation, estimation, and testing," Applied Econometrics, Publishing House "SINERGIA PRESS", vol. 39(3), pages 106-135.
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    Cited by:

    1. Irina Klytchnikova & Michael Lokshin, 2009. "Measuring Welfare Gains from Better Quality Infrastructure," Journal of Infrastructure Development, India Development Foundation, vol. 1(2), pages 87-109, December.
    2. Romero-Medina, Antonio & Alonso-Borrego, César, 2008. "Students' assessment of higher education in Spain," UC3M Working papers. Economics we084823, Universidad Carlos III de Madrid. Departamento de Economía.
    3. Asher A. Blass & Saul Lach & Charles F. Manski, 2010. "Using Elicited Choice Probabilities To Estimate Random Utility Models: Preferences For Electricity Reliability," International Economic Review, Department of Economics, University of Pennsylvania and Osaka University Institute of Social and Economic Research Association, vol. 51(2), pages 421-440, May.
    4. Dahal, Keshav & Al-Arfaj, Khalid & Paudyal, Krishna, 2015. "Modelling generator maintenance scheduling costs in deregulated power markets," European Journal of Operational Research, Elsevier, vol. 240(2), pages 551-561.
    5. Jeuland, M.A. & Bhojvaid, V. & Kar, A. & Lewis, J.J. & Patange, O. & Pattanayak, S.K. & Ramanathan, N. & Rehman, I.H. & Tan Soo, J.S. & Ramanathan, V., 2015. "Preferences for improved cook stoves: Evidence from rural villages in north India," Energy Economics, Elsevier, vol. 52(PB), pages 287-298.
    6. Tabi, Andrea & Hille, Stefanie Lena & Wüstenhagen, Rolf, 2014. "What makes people seal the green power deal? — Customer segmentation based on choice experiment in Germany," Ecological Economics, Elsevier, vol. 107(C), pages 206-215.
    7. Gans, Joshua S., 2000. "Network competition and consumer churn," Information Economics and Policy, Elsevier, vol. 12(2), pages 97-109, June.
    8. Wüstenhagen, Rolf & Schleich, Joachim & Rennings, Klaus & Heinzle, Stefanie & Brohmann, Bettina, 2009. "What's Driving Sustainable Energy Consumption? A Survey of the Empirical Literature," ZEW Discussion Papers 09-013, ZEW - Zentrum für Europäische Wirtschaftsforschung / Center for European Economic Research.

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    JEL classification:

    • F0 - International Economics - - General


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