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The Application of 3D Design Technology to Fashion Retail Research

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  • Eunsoo Baek

    (Department of human Ecology, Cornell University, USA)

Abstract

This Abstract article suggests a research methodology of creating 3D virtual stores for research on retail atmospherics. The article reviews the methodological evolution on retail atmospherics, and exemplary research using 3D virtual stores is introduced. Applying lifelike 3D-designed store stimuli to a study is believed to contribute to the rigor of the experiments by enhancing both internal and external validity.

Suggested Citation

  • Eunsoo Baek, 2018. "The Application of 3D Design Technology to Fashion Retail Research," Current Trends in Fashion Technology & Textile Engineering, Juniper Publishers Inc., vol. 2(5), pages 89-91, February.
    • Handle: RePEc:adp:ctftte:v:2:y:2018:i:5:p:89-91
    DOI: 10.19080/CTFTTE.2018.02.555597
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    References listed on IDEAS

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    1. Eroglu, Sevgin A. & Machleit, Karen & Barr, Terri Feldman, 2005. "Perceived retail crowding and shopping satisfaction: the role of shopping values," Journal of Business Research, Elsevier, vol. 58(8), pages 1146-1153, August.
    2. Yalch, Richard F. & Spangenberg, Eric R., 2000. "The Effects of Music in a Retail Setting on Real and Perceived Shopping Times," Journal of Business Research, Elsevier, vol. 49(2), pages 139-147, August.
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