How multicultural in-store music promoting ethnic products can help integrate a pluralistic society
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Volume (Year): 2 (2005)
Issue (Month): 1 (June)
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- Yalch, Richard F. & Spangenberg, Eric R., 2000. "The Effects of Music in a Retail Setting on Real and Perceived Shopping Times," Journal of Business Research, Elsevier, vol. 49(2), pages 139-147, August.
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