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L?effetto dell?inquinamento acustico sulla distanza percepita dei punti vendita

Author

Listed:
  • Cristian Rizzo
  • Matteo Di Giuseppe
  • Domenico Moramarco
  • Simone Pizzi
  • Myriam Portaluri
  • Gianluigi Guido

Abstract

Il presente lavoro esamina il concetto della distanza percepita dai consumatori in relazione alla posizione dei punti vendita ("distanza psichica") e la sua relazione con l?inquinamento acustico nei tragitti da effettuare per fare la spesa. Dai risultati di uno studio condotto in una media citt? italiana, mediante l?utilizzo della tecnica del Multi Dimensional Scaling (MDS), ? emerso come i consumatori tendano a sovrastimare le distanze fisiche tra i punti vendita, soprattutto quando sottoposti a rumori che riproducono l?inquinamento acustico urbano. Sulla base di tali evidenze, il presente lavoro identifica le implicazioni teoriche e di marketing relative alla percezione falsata delle distanze dei negozi siti presso centri commerciali e propone delle indicazioni per la futura ricerca.

Suggested Citation

  • Cristian Rizzo & Matteo Di Giuseppe & Domenico Moramarco & Simone Pizzi & Myriam Portaluri & Gianluigi Guido, 2016. "L?effetto dell?inquinamento acustico sulla distanza percepita dei punti vendita," ESPERIENZE D'IMPRESA, FrancoAngeli Editore, vol. 2016(1), pages 65-79.
    • Handle: RePEc:fan:eieiei:v:html10.3280/ei2016-001004
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    References listed on IDEAS

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