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A Model-Based Approach for Visualizing the Dimensional Structure of Ordered Successive Categories Preference Data

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  • Wayne DeSarbo
  • Joonwook Park
  • Crystal Scott

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  • Wayne DeSarbo & Joonwook Park & Crystal Scott, 2008. "A Model-Based Approach for Visualizing the Dimensional Structure of Ordered Successive Categories Preference Data," Psychometrika, Springer;The Psychometric Society, vol. 73(1), pages 1-20, March.
    • Handle: RePEc:spr:psycho:v:73:y:2008:i:1:p:1-20
    DOI: 10.1007/s11336-007-9015-2
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    References listed on IDEAS

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    1. Trevor Cox, 2001. "Multidimensional scaling used in multivariate statistical process control," Journal of Applied Statistics, Taylor & Francis Journals, vol. 28(3-4), pages 365-378.
    2. Michael Greenacre, 2008. "Correspondence analysis of raw data," Economics Working Papers 1112, Department of Economics and Business, Universitat Pompeu Fabra, revised Jul 2009.
    3. Srinivasan, V. Seenu & Park, Chan Su & Chang, Dae Ryun, 2005. "An Approach to the Measurement, Analysis, and Prediction of Brand Equity and Its Sources," Research Papers 1685r2, Stanford University, Graduate School of Business.
    4. Wayne DeSarbo & Vithala R. Rao, 1986. "A Constrained Unfolding Methodology for Product Positioning," Marketing Science, INFORMS, vol. 5(1), pages 1-19.
    5. J. Kruskal, 1964. "Multidimensional scaling by optimizing goodness of fit to a nonmetric hypothesis," Psychometrika, Springer;The Psychometric Society, vol. 29(1), pages 1-27, March.
    6. Frank Busing & Patrick Groenen & Willem Heiser, 2005. "Avoiding degeneracy in multidimensional unfolding by penalizing on the coefficient of variation," Psychometrika, Springer;The Psychometric Society, vol. 70(1), pages 71-98, March.
    7. Warren Torgerson, 1952. "Multidimensional scaling: I. Theory and method," Psychometrika, Springer;The Psychometric Society, vol. 17(4), pages 401-419, December.
    8. Ernest Adams & Samuel Messick, 1958. "An axiomatic formulation and generalization of successive intervals scaling," Psychometrika, Springer;The Psychometric Society, vol. 23(4), pages 355-368, December.
    9. Yoshio Takane, 1981. "Multidimensional successive categories scaling: A maximum likelihood method," Psychometrika, Springer;The Psychometric Society, vol. 46(1), pages 9-28, March.
    10. Yoshio Takane & J. Carroll, 1981. "Nonmetric maximum likelihood multidimensional scaling from directional rankings of similarities," Psychometrika, Springer;The Psychometric Society, vol. 46(4), pages 389-405, December.
    11. V. Srinivasan & Chan Su Park & Dae Ryun Chang, 2005. "An Approach to the Measurement, Analysis, and Prediction of Brand Equity and Its Sources," Management Science, INFORMS, vol. 51(9), pages 1433-1448, September.
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    Cited by:

    1. Dawn Iacobucci & Doug Grisaffe & Wayne DeSarbo, 2017. "Statistical perceptual maps: using confidence region ellipses to enhance the interpretations of brand positions in multidimensional scaling," Journal of Marketing Analytics, Palgrave Macmillan, vol. 5(3), pages 81-98, December.
    2. Wayne DeSarbo & Joonwook Park & Vithala Rao, 2011. "Deriving joint space positioning maps from consumer preference ratings," Marketing Letters, Springer, vol. 22(1), pages 1-14, March.

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