IDEAS home Printed from https://ideas.repec.org/a/eee/joreco/v49y2019icp305-315.html
   My bibliography  Save this article

A pilot study of circulation layout based on perceived retail crowding

Author

Listed:
  • Park, Soobeen
  • Zhang, Shaoqing

Abstract

Traditional marketing strategies are considered to have barely addressed the core challenges of retail crowd management with regard to maximizing density without triggering the negative effects of crowding. Circulation layout deals with consumer experience and events that might reduce crowding but not effect population and spatial density; however, the effects of circulation layout have not been confirmed through academic research. This study simulates shopping events in three virtual malls with different layouts: radial, linear, and annular. The crowding level differed significantly between the malls: the radial form exhibited the most apparent crowding. This paper provides empirical evidence regarding how circulation layout can shape retail crowding. In a departure from previous views of retail crowding as a one- or two-dimensional construct, three fundamental retail-crowding factors are extracted: social, space-size, and shopping-convenience restrictions.

Suggested Citation

  • Park, Soobeen & Zhang, Shaoqing, 2019. "A pilot study of circulation layout based on perceived retail crowding," Journal of Retailing and Consumer Services, Elsevier, vol. 49(C), pages 305-315.
    • Handle: RePEc:eee:joreco:v:49:y:2019:i:c:p:305-315
    DOI: 10.1016/j.jretconser.2019.04.008
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0969698918312050
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jretconser.2019.04.008?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Pan, Yue & Siemens, Jennifer Christie, 2011. "The differential effects of retail density: An investigation of goods versus service settings," Journal of Business Research, Elsevier, vol. 64(2), pages 105-112, February.
    2. Kwon, Hyorkjin & Ha, Sejin & Im, Hyunjoo, 2016. "The impact of perceived similarity to other customers on shopping mall satisfaction," Journal of Retailing and Consumer Services, Elsevier, vol. 28(C), pages 304-309.
    3. Mehta, Ritu, 2013. "Understanding perceived retail crowding: A critical review and research agenda," Journal of Retailing and Consumer Services, Elsevier, vol. 20(6), pages 642-649.
    4. Eroglu, Sevgin A. & Machleit, Karen & Barr, Terri Feldman, 2005. "Perceived retail crowding and shopping satisfaction: the role of shopping values," Journal of Business Research, Elsevier, vol. 58(8), pages 1146-1153, August.
    5. Pons, Frank & Mourali, Mehdi & Giroux, Marilyn, 2014. "The density–satisfaction relationship revisited: The role of scarcity and consumers affective reactions in a crowded retail situation," Journal of Retailing and Consumer Services, Elsevier, vol. 21(1), pages 54-60.
    6. Pons, Frank & Giroux, Marilyn & Mourali, Mehdi & Zins, Michel, 2016. "The relationship between density perceptions and satisfaction in the retail setting: Mediation and moderation effects," Journal of Business Research, Elsevier, vol. 69(2), pages 1000-1007.
    7. Pons, Frank & Laroche, Michel, 2007. "Cross-cultural differences in crowd assessment," Journal of Business Research, Elsevier, vol. 60(3), pages 269-276, March.
    8. Hui, Michael K & Bateson, John E G, 1991. "Perceived Control and the Effects of Crowding and Consumer Choice on the Service Experience," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(2), pages 174-184, September.
    9. Lucia-Palacios, Laura & Pérez-López, Raúl & Polo-Redondo, Yolanda, 2018. "Can social support alleviate stress while shopping in crowded retail environments?," Journal of Business Research, Elsevier, vol. 90(C), pages 141-150.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Pons, Frank & Giroux, Marilyn & Mourali, Mehdi & Zins, Michel, 2016. "The relationship between density perceptions and satisfaction in the retail setting: Mediation and moderation effects," Journal of Business Research, Elsevier, vol. 69(2), pages 1000-1007.
    2. Lucia-Palacios, Laura & Pérez-López, Raúl & Polo-Redondo, Yolanda, 2020. "How situational circumstances modify the effects of frontline employees’ competences on customer satisfaction with the store," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
    3. Gupta, Shipra & Coskun, Merve, 2021. "The influence of human crowding and store messiness on consumer purchase intention– the role of contamination and scarcity perceptions," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
    4. Thomas, Veronica L. & Saenger, Christina, 2020. "Feeling excluded? Join the crowd: How social exclusion affects approach behavior toward consumer-dense retail environments," Journal of Business Research, Elsevier, vol. 120(C), pages 520-528.
    5. Errajaa, Karim & Hombourger-Barès, Sabrina & Audrain-Pontevia, Anne-Françoise, 2022. "Effects of the in-store crowd and employee perceptions on intentions to revisit and word-of-mouth via transactional satisfaction: A SOR approach," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
    6. Eroglu, Sevgin A. & Machleit, Karen A. & Neybert, Emma G., 2022. "Crowding in the time of COVID: Effects on rapport and shopping satisfaction," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    7. Das, Gopal & Varshneya, Geetika, 2017. "Consumer emotions: Determinants and outcomes in a shopping mall," Journal of Retailing and Consumer Services, Elsevier, vol. 38(C), pages 177-185.
    8. Pons, Frank & Mourali, Mehdi & Giroux, Marilyn, 2014. "The density–satisfaction relationship revisited: The role of scarcity and consumers affective reactions in a crowded retail situation," Journal of Retailing and Consumer Services, Elsevier, vol. 21(1), pages 54-60.
    9. Mehta, Ritu, 2013. "Understanding perceived retail crowding: A critical review and research agenda," Journal of Retailing and Consumer Services, Elsevier, vol. 20(6), pages 642-649.
    10. Aydinli, Aylin & Lamey, Lien & Millet, Kobe & ter Braak, Anne & Vuegen, Maya, 2021. "How Do Customers Alter Their Basket Composition When They Perceive the Retail Store to Be Crowded? An Empirical Study," Journal of Retailing, Elsevier, vol. 97(2), pages 207-216.
    11. Jacobsen, Jens Kr. Steen & Iversen, Nina M. & Hem, Leif E., 2019. "Hotspot crowding and over-tourism: Antecedents of destination attractiveness," Annals of Tourism Research, Elsevier, vol. 76(C), pages 53-66.
    12. Uhrich, Sebastian, 2011. "Explaining non-linear customer density effects on shoppers’ emotions and behavioral intentions in a retail context: The mediating role of perceived control," Journal of Retailing and Consumer Services, Elsevier, vol. 18(5), pages 405-413.
    13. Blut, Markus & Iyer, Gopalkrishnan R., 2020. "Consequences of Perceived Crowding: A Meta-Analytical Perspective," Journal of Retailing, Elsevier, vol. 96(3), pages 362-382.
    14. Knoeferle, Klemens M. & Paus, Vilhelm Camillus & Vossen, Alexander, 2017. "An Upbeat Crowd: Fast In-store Music Alleviates Negative Effects of High Social Density on Customers’ Spending," Journal of Retailing, Elsevier, vol. 93(4), pages 541-549.
    15. Lucia-Palacios, Laura & Pérez-López, Raúl & Polo-Redondo, Yolanda, 2018. "Can social support alleviate stress while shopping in crowded retail environments?," Journal of Business Research, Elsevier, vol. 90(C), pages 141-150.
    16. Whiting, Anita & Donthu, Naveen & Baker, Andrew M., 2011. "Investigating the immediate and long-term effects of job stressors on frontline service employees," International Journal of Research in Marketing, Elsevier, vol. 28(4), pages 319-331.
    17. Bandyopadhyay, Nirmalya, 2020. "Human Crowding or Spatial Crowding? The Impact of Perceived Crowding on In-store Impulse Purchase," American Business Review, Pompea College of Business, University of New Haven, vol. 23(1), pages 94-105, May.
    18. Cristina Calvo-Porral & Jean-Pierre Lévy-Mangin, 2021. "Examining the Influence of Store Environment in Hedonic and Utilitarian Shopping," Administrative Sciences, MDPI, vol. 11(1), pages 1-15, January.
    19. Liang, Chih-Chin & Yu, Annie Pei-I & Le, Thi Hong, 2021. "Customers focus and impulse buying at night markets," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
    20. Jahn, Steffen & Cornwell, T. Bettina & Drengner, Jan & Gaus, Hansjoerg, 2018. "Temporary communitas and willingness to return to events," Journal of Business Research, Elsevier, vol. 92(C), pages 329-338.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:joreco:v:49:y:2019:i:c:p:305-315. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/journal-of-retailing-and-consumer-services .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.