Identifying Consumer Preferences for Nutrition Information on Grocery Store Shelf Labels
AbstractNutrition labels can potentially benefit consumers by increasing product knowledge and reducing search costs. However, the global increase in obesity rates leads one to question the effectiveness of current nutrition information formats. Alternative formats for providing nutrition information may be more effective. Shoppers at a major grocery chain participated in choice experiments designed to identify preferences for nutrition information provided on grocery store shelf labels. Shoppers demonstrate a strong affinity for shelf label nutrition information and the presentation of the nutrition information significantly affects their preferences as well. Several demographic variables help to explain differences in preferences.
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Bibliographic InfoPaper provided by University of Connecticut, Department of Agricultural and Resource Economics, Charles J. Zwick Center for Food and Resource Policy in its series Food Marketing Policy Center Research Reports with number 120.
Length: 34 pages
Date of creation: Dec 2009
Date of revision:
nutrition information; grocery stores; labels; consumer preferences;
Other versions of this item:
- Berning, Joshua P. & Chouinard, Hayley H. & Manning, Kenneth C. & McCluskey, Jill J. & Sprott, David E., 2010. "Identifying consumer preferences for nutrition information on grocery store shelf labels," Food Policy, Elsevier, vol. 35(5), pages 429-436, October.
- Berning, Joshua & Chouinard, Hayley & Manning, Kenneth & McCluskey, Jill & Sprott, David, 2009. "Identifying Consumer Preferences for Nutrition Information on Grocery Store Shelf Labels," Research Reports 149962, University of Connecticut, Food Marketing Policy Center.
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