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Preferences for Meat Labeling in Taiwanese Traditional Markets: What do Consumers Want?

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  • Yang, Shang-Ho
  • Monteiro, Diogo Souza
  • Chan, Mei-Yen
  • Woods, Timothy A.

Abstract

Traditional markets provide a daily market platform for the majority of Taiwanese consumers. Food safety issues occurring in recent years have challenged traditional markets and eroded consumers’ trust. This study investigates three types of meat product information: growth hormone, traceability, and nutrition labels, in a study designed to elicit how likely consumers at traditional markets are willing to pay for additional product information. Results show that younger females with higher education have a positive willingness to pay (WTP) for food safety related information, i.e., traceability and growth hormone. Implications from this study suggest that providing related information to ease the concerns of food-safety issues is a necessary strategy for traditional markets.

Suggested Citation

  • Yang, Shang-Ho & Monteiro, Diogo Souza & Chan, Mei-Yen & Woods, Timothy A., 2016. "Preferences for Meat Labeling in Taiwanese Traditional Markets: What do Consumers Want?," Journal of Food Distribution Research, Food Distribution Research Society, vol. 47(1), pages 1-8, March.
    • Handle: RePEc:ags:jlofdr:232301
    DOI: 10.22004/ag.econ.232301
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    References listed on IDEAS

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    1. Berning, Joshua P. & Chouinard, Hayley H. & Manning, Kenneth C. & McCluskey, Jill J. & Sprott, David E., 2010. "Identifying consumer preferences for nutrition information on grocery store shelf labels," Food Policy, Elsevier, vol. 35(5), pages 429-436, October.
    2. Stefanella Stranieri & Lucia Baldi & Alessandro Banterle, 2010. "Do Nutrition Claims Matter to Consumers? An Empirical Analysis Considering European Requirements," Journal of Agricultural Economics, Wiley Blackwell, vol. 61(1), pages 15-33, February.
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    Cited by:

    1. Lingling Xu & Xixi Yang & Linhai Wu & Xiujuan Chen & Lu Chen & Fu-Sheng Tsai, 2019. "Consumers’ Willingness to Pay for Food with Information on Animal Welfare, Lean Meat Essence Detection, and Traceability," IJERPH, MDPI, vol. 16(19), pages 1-22, September.

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