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Regulating Front-of-Package Nutrition Information Disclosures: A Test of Industry Self-Regulation vs. Other Popular Options

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  • JEREMY KEES
  • MARLA B. ROYNE
  • YOON-NA CHO

Abstract

type="main" xml:id="joca12033-abs-0001"> In recent years, there has been considerable attention surrounding the topic of front-of-package (FOP) nutrition information disclosures. FOP nutrition disclosures are typically used to provide nutrient information that may help consumers more easily determine if a particular food is a healthy option. The current research compares four different types of FOP formats to assess consumer response. Results from two studies suggest that all FOP disclosure formats tested produce significantly more positive consumer responses than packages without any FOP nutrition information at all. Study 1 finds that levels of consumer nutrition knowledge moderate the FOP-ease of use relationship, while Study 2 reveals that an educational prime also moderates this same relationship. Additional exploratory thought analysis indicates that packages with FOP disclosures generally produce more nutrition-related thoughts than packages without any FOP nutrition information. Our results offer implications for both industry and government regulation, and generate several fruitful areas for future research .

Suggested Citation

  • Jeremy Kees & Marla B. Royne & Yoon-Na Cho, 2014. "Regulating Front-of-Package Nutrition Information Disclosures: A Test of Industry Self-Regulation vs. Other Popular Options," Journal of Consumer Affairs, Wiley Blackwell, vol. 48(1), pages 147-174, March.
    • Handle: RePEc:bla:jconsa:v:48:y:2014:i:1:p:147-174
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    1. Christopher L. Newman & Scot Burton & J. Craig Andrews & Richard G. Netemeyer & Jeremy Kees, 2018. "Marketers’ use of alternative front-of-package nutrition symbols: An examination of effects on product evaluations," Journal of the Academy of Marketing Science, Springer, vol. 46(3), pages 453-476, May.
    2. Judy Harris & Veronica L. Thomas, 2017. "The Influence of Bundling and Caloric Knowledge on Calories Ordered and Purchase Intent," Journal of Consumer Affairs, Wiley Blackwell, vol. 51(1), pages 113-132, March.
    3. Zhu, Chen & Lopez, Rigoberto A. & Liu, Xiaoou, 2019. "Consumer responses to front-of-package labeling in the presence of information spillovers," Food Policy, Elsevier, vol. 86(C), pages 1-1.
    4. Jeremy Kees & M. Paula Fitzgerald, 2016. "Who Uses Facts Up Front? A Baseline Examination of Who is Using Standardized Front-of-Package Nutrition Disclosures," Journal of Consumer Affairs, Wiley Blackwell, vol. 50(2), pages 458-470, July.
    5. Natalina Zlatevska & Rafi M. M. I. Chowdhury & Leona Tam & Stephen Holden, 2019. "Facts-up-front: should food companies follow the FDA or industry label format? The effects of combining virtue and vice information on consumer evaluations," Marketing Letters, Springer, vol. 30(3), pages 321-334, December.
    6. Iris Gavish & Abraham Haim & Doron Kliger, 2021. "‘To LED or Not to LED?’: Using Color Priming for Influencing Consumers’ Preferences of Light Bulbs," Sustainability, MDPI, vol. 13(3), pages 1-12, January.
    7. Iina Ikonen & Francesca Sotgiu & Aylin Aydinli & Peeter W. J. Verlegh, 2020. "Consumer effects of front-of-package nutrition labeling: an interdisciplinary meta-analysis," Journal of the Academy of Marketing Science, Springer, vol. 48(3), pages 360-383, May.
    8. Elizabeth A. Minton & T. Bettina Cornwell, 2016. "The Cause Cue Effect: Cause-Related Marketing and Consumer Health Perceptions," Journal of Consumer Affairs, Wiley Blackwell, vol. 50(2), pages 372-402, July.

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